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Great Lengths

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If you've been a Plum shopper for longer than about five minutes, chances are you've heard us singing the praises of our beloved Yoga Jeans (we've even blogged about them!). Our love affair has been renewed for this season with a brand new style: ankle-length skinnies. Unleash your inner 1950s gamine (hello, Audrey Hepburn) and create a slim new silhouette in the latest look from Plum.

They're effortlessly stylish with a pair of sneakers or ballet flats for running errands, but team them up with statement jewellery and stilettoes to really vamp up your look for a night out. Best of all, you can even start wearing them right now - just tuck 'em into your favourite pair of boots!

We're so excited with this brand new style that we're putting our Yoga Jeans on s-a-l-e! For five days only, Thursday February 7th - Monday February 11th, all our YJ styles, including the brand new ankle-length skinnies, are on for just $95 (reg. $110-120). Whether you're already a convert, or if you've never tried Yoga Jeans before (they really are as comfortable as you've heard), now is the perfect time to make them yours!

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A Transition, A Transformation

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February is a month of transitions. We're in that tricky middle ground where the weather is still cool but we're oh-so eager to warm up to spring styles and colours. But why choose between fashion and comfort when you can have both?

The perfect way to start integrating spring style into a winter wardrobe is by choosing transitional pieces, like a cardigan, in bright or pastel colours. By layering them now with a scarf and a jacket, you have a fashionable fix for your winter blues and the first building block of your spring wardrobe. While you may not be ready to 'spring' in yet, a colourful cardi is a great way to dip your toes in to spring style.

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Enter the Kersh cardigans, in a classic ribbed waist button down (above right) and in a long, open style (above left) in six (six!) Plum exclusive colours, plus basic black and white. They're the perfect way to transition to springtime dressing!

And now, because we want to help you get a jump start on our favourite spring styles, we're having a promo on our Kersh cardis! Our short, ribbed waist style is on for $39 (reg. $49) and our long, open style is on for $45 (reg. 59). Consider it our Valentine's Gift to you!

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An Ode to the Wrap Dress

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There are few articles of clothing magical enough to somehow flatter a variety of women, regardless of personal style, age or body type. The wrap dress, first pioneered by Diane von Furstenberg in the 1970s, is one of these beautiful rarities. It does exactly what the name promises, it delicately, and yet comfortingly, wraps the body in fabric - hinting at, rather than completely revealing, one's shape.

The feeling of wearing a well-fitting wrap dress cannot be overstated. It's here that the twin powers of femininity and moxie meet (and then maybe share a couple of cocktails). How does it accomplish this sartorial feat? 

The wrap dress is such a perfect garment because it can do so much for so many different people. Anxious about your arms? This dress covers them. Want to define your waist? It can do that too. Need a dress that's office-appropriate, date-appropriate, lunch-with-mother-in-law-appropriate, flatters legs of all lengths, and will never go out of style? Look no further.

For all these glorious features, I have dedicated my first post of 2013 to one of my favourite articles of clothing - an instant closet staple - the wrap dress.

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The No Guru Gift Guide for Men

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It is officially the home stretch before Christmas. Judging by the number of flustered gentlemen I've seen in our store lately, there are still plenty of last minute shoppers out there. So, before you wake up to yet another new kitchen knife waiting under your tree ("but Honey, it's so practical!"), you many want to show the men in your life what you really want this year. I present to you: The No Guru Holiday Gift Guide, Men's Edition.

Note that this post can be shared (accidentally-on-purpose) with dads, brothers, boyfriends, husbands, best friends, and beyond using our handy 'share' tools at the top of the page (the icons right beside my beaming face). Send it out via Twitter, e-mail, Facebook, or 101 other ways that include pretty much everything except carrier pigeon.

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Gift-giving 101: Things that are beautiful and/or cozy and do not require you to guess on sizing are always a good call. Bonus - accessories are still 25% off, so this bubble necklace is $25 $18 and this fringed infinity scarf is $32 now just $24

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Intermediate gift-giving: If you're set on gifting clothing, try an oversized knit. They're stylish and comfortable, and you still have a generous amount of leeway when it comes to sizes. The number on the left comes in Teal and Wine and has just been marked down to $48. And on the right, this zigzag sweater is available in Teal and Mustard for $55.

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Professional gift-giving: If you think you're ready to go pro, our Tobias coats (designed and produced right here in Vancouver) are a guaranteed A+. Sizing is a liiiittle trickier, so if you're hemming and hawing between two sizes, go bigger. Most people will layer a knit under their coat, so a little extra room is a bonus. Higher risk, yes, but major points if you can pull it off. Our 3/4 length pea coat, in Black, Camel, and Navy (left) is now $265, down from $330. Our double-breasted pea coat (right) is also available in Black, Camel, and Navy, and is marked down at $225 (originally $295).

If all else fails, never fear! Plum also carries gift certificates in Beginner, Intermediate, and Professional gift-giving denominations. 

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Accessorize

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Although the Christmas season has many virtues (read: hot beverages on cold nights, time spent with loved ones, baked goods out the wazoo, and Boxing Day shopping), there's no denying that it can be a stressful time too. Between a hectic schedule, traveling, and a to-do list that sometimes seems to be on the verge of out of control, we have to remind ourselves to take time just for us. And, dare I say it, treat ourselves once in a while? Coincidentally, we'll be announcing another exciting giveaway tomorrow on our Facebook page. Because hey, we like to treat you too.

So what better time for a sale? Now until December 24th, you'll receive 25% off all accessories (excluding Hue hosiery and socks - but you know you're getting socks for Christmas anyway, so no biggy).

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A sale like this is a great time to kill two birds with one stone - stock up on gifts and stocking stuffers for the people on your list AND reward yourself for maintaining your sanity. Win-win, friends!

So what do you think? How are you taking time for yourself this busy holiday season?

And don't forget: our ever-popular Kersh open cardigans are still on special - $39 each when you buy two or more! For tips and ideas of how to style them, check out this recent blog post.

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Ways to Wear it: The Kersh Cardi

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I have -ahem- several Kersh cardigans in my arsenal. But my absolute favourite is the long, open-style cardi that I bought this fall...in fact, I'm wearing it at this very moment. It goes with juuuust about everything (if you don't believe me, just keep scrolling) and comes in a rainbow of colours, and just so happens to be part of a special promo.

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Pair it with jeans and then spice it up with a funky scarf or a statement necklace. I l-o-v-e the contrast between the bold necklace and the Converse sneakers.

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To dial the look up a notch, try black jeans or a skirt with printed tights. Go a little bit heavier with the accessories (waist-cinching belt! arm party!) to dress it up.

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And finally, for the interview/date night/girls' night/Tuesday night where you just feel like looking special, use the cardi as a topper for a fancier ensemble. A blouse over leather-look denim (get the look here) or an elegant sheath dress are two ways you can go. Gal's got options. 

The Kersh open cardigan is available in Black, Cardinal Red, Cherry, Cobalt, Electric Blue, Emerald, Espresso, Grape, Sapphire Blue, Sienna, Teal, Violet, and Wine. But not all colours are available in all of the stores! If you have a colour in mind, call ahead to your Plum store of choice to double check that it'll be there waiting for you. Locations and phone numbers are here.

What are your favourite ways to style a cardigan? Tell me! Leave a comment here or Tweet me @PlumClothing!

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