COUPON TIME! Don't forget... here (you still have until Oct.16).

$20 off a regular priced clothing or accessories purchase of $95.

Do you know where your jeans come from and how they're manufactured? If they're made with some level of integrity? There's no expectation to keep your jeans for all of perpetuity...but, it's good to have things that do last and are made with environmental care. Dish has created FOREVER BLACK; made from a blend of recycled and sustainable fibers with the industry's lowest pigment transfer to date; a patent pending color-lock technology...(take that to the bank of Canada Mr. Prime Minister).  Plum carries some of the top denim brands, Mavi, Dish and Yoga for some very good reasons...sustainability, design and durability.

There is nothing that won't go with these jeans. Pair with any footwear, jacket, poncho or top...And when buying something you wear frequently, buy in 3's...'one to wear, one to wash, and one waiting to dry' ...maybe that's just for bra's! I think this would work with jeans as well! ;)

DISH forever black (31 inch inseam) $132

These Yoga jeans are super cute...but 'cute' doesn't totally cut it when it comes to our carbon footprint does it? Yoga jeans are made here in Canada. So, you can be cute and thoughtful at the same time!  Yoga jeans are so well made and superior fitting, they feel like custom made. (and you don't have to do Yoga or change a tire in them, just feel like you could)!

YOGA ankle skinny Miami jean $120

Mavi has worked to create a system to produce finishes by which they use significantly less water and dyes all the while never loosing the value of quality design and fit. Don't be afraid to try the distressed look. Try a crisp blazer or white shirt and knee high boots to balance out the casual nature of the weathered denim design.

Mavi Alexa ankle used ripped vintage (28" inseam) $118 sale price $79

Just yesterday my 9 year old asked me..."if you're not dismayed are you 'mayed'"? Believe me, you'll totally be 'mayed' by choosing any of these premium denim brands;the exceptional fit, design and the care they take in production. Because if your passion for caring for the planet meets your fashion passion...it will truly feel good to slip these on!

Yours in Fashion passion...

Suzanne M.

Why do we think these are such great brands? Find out more here

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This week Plum has an irresistable in store only special. The Military jacket or colored Yoga jeans until Nov 11th only $ 99 each.

Lets talk about colour...or lack thereof...depending on your viewpoint. Black. The often frowned upon, viewed as morose, not even recognised as a colour...colour! How is it possible to not like something that does not exist....anyway far too philisophical! I say, black is great!  Black goes well with just about every other colour, has a reputation for being slimming,  plays off accessories so well,  brings up the casual nature of denim and is often viewed as a 'go to'colour for 'formal attire' affairs. Let's take a look at some 'black' variations that Plum has to offer.

So, to kick off the 'blacktivities'....this a-mazing ponte jacket. Granted it is a slender cut and provides a very fitted look, yet still it's a great siloutte for most. One of Plum's most beloved jacket designs, it's been brought back multiple times because of it's great fit. Lined, stand up collar, 7 button, 2 front pockets and made of a delicious ponte fabric, that make it just so easy to wear!

Tobias military jacket (black, khaki) until Nov. 11 in store special only ($ 99)

Undeniably, totally wearable stripes for all. The sleek cut of this cardigan-come-dress (?), simply sends an invitation for a belt, or a 'can't take my eyes off you', necklace. I love how it's lovely and long, yet provides lots of visibility with the sheer interspersed stripes.  

Lumiere long cardigan $ 65 (black, burgundy)

Butterfly take flight. Yes I'm aware there are no such things as black butterflies...well now there are. There's you. Again, delightful details on this top. And really, this is now what it's all about. Black can have personality merely with a bit of a print, a texture or added lace detail. Yet still offering the ability to create your own style, using the black as the contrasting background. Everything seems to show up better against a black background!

Soyaconcept knit dotted top $ 75

Once again, it's really all in the detail. The lace in this has just divine, exquisite detail. And with it's very slim, fitted nature, you'll feel more feminine than would a bouquet of roses from your boyfriend (almost). Today with a blazer and boyfriend jeans and pumps, tomorrow with a pencil skirt and knee high boots? Plus every woman loves a bit of lace (or roses).

Fate lace top $ 79 (black)

Top it off with something edgy, Something Joan Jetson would wear (throwback Thursday)? This one has a decidedly futuristic feel. Mesh carries over to the back yoke. And the collar showcases a quite intricate, unique detailed edge. Compliment the black with another colour tank beneath, red flashy bra or nothing at all. I dare you! ;) 

Fate mesh top $ 82

No longer just for somber occasions, funerals or formal affairs, black just helps creates a new outfit each time. And really, what colour does not go with this supposed non colour? And on that note, to go with your 'blacktastic' piece...do not forget about the in store special.

Don't pass up an oportunity to get this great Military jacket now until Nov. 11 $ 99. And at this price, match them with the coloured Yoga denim. Also on special for $ 99.

Yours in fashion passion

Suzanne M.

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