denim

Here's your chance to shop now AND later. Purchase a pair of regular priced black or blue jeans between Sept. 13 and 23 and receive a $25 Plum certificate to use on a regular priced item between Sept. 29 and Oct.31. Delayed gratification! (instore and web).

In the old old old days...people wore destroyed denim because, well...they were poor! Could not afford new ones...now it's 'pre worn out' for you (how nice). The ripped and destroyed trend of denim began in the 80's with the 'hair' bands. It then moved into the 90's where grunge bands took over the style, adding to it unkept hair and a loose, easy style (a la; Curt Cobain). Somewhere beyond the 90's, it became fully mainstream, and everyday, to the point where there were more rips and skin, than actual denim. Me thinks this extreme version of the trend can REST IN PEACE! Will destroyed denim ever die completely though? A Donald Trump presidency versus aged or weathered denim... I really have my doubts as to which will move on sooner. Let's make denim great again...wait, was it ever not great!? ;)

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Perhaps black denim gives your look a bit more polish...it can also add some edge, it can go either way, depending on the co-ordinates chosen. Perhaps your heart belongs to coffee....then... espresso your love for the deep dark brew with this graphic t! (I know, groan!)

Mavi Kendra straight leg jean (black) $98

Kaffe heart t shirt with writing (white) $42

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The above jeans, just enough wear so they look like you've worn them for some time, but you can make your own holes. And if you are on the hunt for a new blazer, plaid or check is 'IT' this season. I bought this jacket and wore it on the weekend and despite the pattern, I had no issues with pairing it with my graphic t's. Made for a great, casual weekend look.

Mavi Alissa high rise super skinny (mid indigo) $118

Kaffe checked blazer (black/grey/red) $139

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Another denim trend not to be passed up is the frayed hem denim. The pizzazz of this style is so apparent. it's fun, it's easy, it's charming (who cares if the hem is straight, the more jagged the better). Wear them with a Moto jacket and Cuban heels or chunky Mary Jane's and a long blazer. Or as above casually with converse. And a jacket/coat like this, helps welcome the weather change.

Mavi Alissa high rise super skinny fringe ankle (dark brushed supersoft) $128

Daisy long zip coat (black or olive) $110

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The ideal compliment to a loose fitting denim bottom is a fitted top, be it a tank or as above the mock neck top, thus avoiding an 'over' fabricing (is that a word) of your body!

Mavi Ada boyfriend jean (smoke vintage) $118

Daisy mock neck 3/4 sleeve top (black, burgundy, light rust or olive) $35

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And veering away slightly from skinny and relaxed is straight leg. Nice with (as above) sky high heels or high heeled boots as they will slide nicely over a boot. Excellent for a less strict office environment.

Yoga Dominique straight leg jean (medium indigo blue) $130

The term 'Flawsome' I believe was coined by someone who made her mark on the fashion world by showcasing her 'so called' flaws as apposed to camouflaging them, being a woman of colour and plenty of shape - Tyra Banks! A substantial challenge, in an industry where her attributes would not be so readily embraced. Therefore...Flawsome (adj): something awesome because of it's flaws...pretty much all of us, wouldn't you say?

Yours in Fashion passion...

Suzanne M.

"My love to thee is sound, sans crack or flaw" ~ Shakespeare (Love's Labour's Lost)

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Not so fast! To insinuate, we, the female population prefer to 'copy' someone else's style rather than create our own...GASP!? Could this really be the case? Do we not prefer to put our individual styleprint on our outfits?  Although, there appears to be an entire industry devoted to what the biggest celeb is wearing. After all, if the Duchess of Cambridge so much as puts on a smile, it sells out! But that does not mean we can't put our own punctuation mark on a trend!
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Men throw on jeans with little regard for what goes with it.  We, the opposite sex, then borrow them and turn them into something hot or just hotter! The beauty of these ageless dungarees is, they embody comfort, they're forever funky and if you just want them for germinating your geraniums, that's completely acceptable too. BUT if fashion fun is your thing, add a pair of jacquard print booties, add a belted blazer, and pull your hair up like you just don't care! Poof! You're a fashion diva! Not that you weren't already!
 
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Unless your dwelling is a grand Scottish castle, or you were the inventor of the colour blue, like the rest of us, you don't get your twenty dollar bills from your back yard tree. In short, you want to maximize your wardrobe! And jeans can do that. Dress them them up, dress them down or just go it simple (but sexy). Here's a great contrast to the ruggedness of the jeans. Feminine, flirty, irresistible.
 
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The fashion pages are currently filled with stripes and dots. An easy pairing is this black and white with jeans or pretty much anything you have in mind. Simple, yet fresh.
 
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Here are a few more ideas...a slight bend on the usual white shirt, tie the front for a bit of a sexy flair, slip a chain belt through the loops, and top it off with this crop sweater. OR wear the sweater alone, buttoned up as a top with a string of pearls. Cardigans are such a wardrobe work horse!
 
 
 
The same pair of jeans, just never needs to looks the same on any two people. Simply add a hat, a scarf, tie it in an unusual way, funky boots or a bold, unexpected necklace. Or add your broach to your hair bun, for a different approach. Any number of ways to put your personal stamp on a look. But I truly feel the best accessory (if you can call it that), is your posture. Because no matter what is ripped, torn, shredded or uneven....somehow, great posture and an air of confidence, make it look like it's meant to be! You trend setter you!!
 
Yours in Fashion passion...
 
Suzanne M.
 
'Create your own style, it will always be 'in'!' ~ Wendy Sefcik
 
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SECOND JEANS ~ CHECK them out,in store...try them on and be entered into a draw for a pair. It's as simple as that! Check in store for details (until November 19).

Denim has a tendency to look rugged and rough; certainly doesn't have a reputation of comfort any more than would a hug from Karl Lagerfeld. That bad rep. came to a complete halt when Second Jeans created it's famous Yoga jeans. Bend, stretch, do yoga in them, or just sit. Whatever you do, you can be sure to not only look great, but feel completely at ease in them. So if you've been afraid to try them, get out of your comfort zone. All you wear is athleisure you say? Leaning more heavily on the leisure than the 'ath' part...just try them! You won't look back. But you might find people taking long looks at your back(side)! :)

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A look that goes beyond the usual...jean jacket worn as a top with the great topper vest complimented by biker boots.  Looking to accessorize a bit more...add an infinity scarf and a hat.

Yoga straight leg jean (vertigo) 34" inseam - $138

worn with:

KW camouflage vest with denim trim (denim) $89

 

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My new favourites are the dark denims. A great vintage look that styles just as well cuffed with flats as they do with heels, BUT with all the stretch that hugs you like Grandma! And while I'm not ready to abandon the looks-like-you-took-part-in-a-rodeo-and-lost jeans, these are somewhat of a more uptown alternative look. Pair them with this sweet chantilly lace top, kitten heels for a great Friday night out style.

Yoga midnight city skinny (midnight) $138

wear with:

Soya concept Chantilly lace top (white) $69

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The Italy Jean has been an all-time customer favourite season after season. Showcasing a traditional stonewash in a ring spun denim; these jeans typically flatter all body types with their signature skinny fit. Try them with the subtle star embossed sweater for weekend/casual.

Yoga Italy jean - hand sanded (rinse) $148

wear with:

Soya Concept tonal star sweater (purple) $89

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Still on the topic of the dark denim, the straight leg has definitely not gone the way of the macramé plant holder. On the contrary, they provide just enough leg width to slide nicely over your boots, creating a really leggy effect. The Vertigo is a dark wash, with just slight whiskering, giving a super authentic, slightly worn appearance. For a less than formal work setting, wear with a whimsical bird print blouse and shawl collar jacket.

Yoga straight leg jean (vertigo) 34" inseam - $138

wear with:

Runway swan print blouse (pink or black) $59

Tobias open shawl collar jacket (black, mocha or plum) $185 (now $105) instore only

 

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On the same vein of dark denim, there is, in fact the classic black. Always in style and clearly can be paired with any colour, any style. This is the signature skinny fit in their newest fabric evolution. Wear comfortably with this great cable knit pull over, depending on the work place, can certainly work the 9 to 5 routine.

Yoga Dakota and pitch black skinny (dakota or pitch black) $130

wear with:

Kersh cable wide stripe sweater (fog mix/cream) $86

Second was ultimately created and continues to evolve with a woman's body in mind. Style, cut, denim wash and fit, check all the boxes of your denim requirements. Thus why Plum has carried this supreme brand for nearly a decade. Whether you find yourself chasing small children or big dreams, these jeans are constructed with our real lives and bodies in mind. Try them on for size, you won't be disapointed.

Yours in Fashion passion...

Suzanne M.

More to brag about...Second Jeans are made in Canada!

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PLUM & BIG SISTERS

        A long standing relationship, based on support and caring. Annually Plum, with your help, aims to match 2 big sisters with 2 little sisters

  • each min $2 donation (in store or follow the link) is entered to win a $350 Plum gift certificate check out this link for details
  • Plum matches each donation to a maximum of $25

Who doesn't love 20% off (and sharing)...why not both*

*(20% is off one regular price item only)

So valued is the Mother/daughter relationship, yet does not always consist of 'a Mother and daughter'...think...big sister/little sister, best friends, older cousin/younger cousin, aunts and nieces. Thinking back...by the time I was 19 years old and going for my first big job interview, my mother loaned me one of her dresses.  Despite the many many decades age and style gap, she managed to help me look, more like a grown up, ready for a job, woman. Today we are so fortunate; with a multitude of styles that seamlessly cross over the generations. (It's no longer required that a 50 year old, look...50)...current styles are more ageless.  And Plum is THE place where there is no gap; the place for multigenerational shopping where you will both find styles to suit your unique personalities.

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What do these lovely women have in common? It's not their size, height or age....other than they're mother and daughters, they all shop at Plum. Our society has become far more ageless, and our fashions reflect that. Although personally, I stay away from mini skirts. But that's just me!

PLUM DRESSES

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Don't waste your time raiding your mother's closet, just go shopping with her instead. Saves having to explain where 'it' went. Above are some very professional styles; jackets that can move from office, event, meetings to weekend wear, with a bit of tweaking.

PLUM JACKETS

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These are not 'MOM JEANS' these are jeans that will fit your Mom, (or aunt, or cousin)! Current denim styles suit and fit everyone. They're designed to look great and fit to accommodate a 'real' body and movement. Note the raw, unfinished hem, and harem style work for everyone!

PLUM DENIM

What is your Mother's best quality? Mother's often possess so many wonderful qualities, hard to pick only one. My Mother's middle eastern heritage meant we enjoyed many wonderful meals, she had enviable full lips, that made Molly Ringwald look like Paul Ryan and her love of fashion meant she had quite a charming collection of interesting hats (to name a mere few). If you're a Mother and you haven't introduced your daughter to Plum, what are you waiting for? After all, you're the Mom...the original 'know it all'(and we love that)!

Yours in fashion passion...

Suzanne M...

Life doesn't come with a manual, it comes with a Mother! (Pinterest)

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Moody blues...

MOODY? ME? Never! Let's be real, I'm human, not digital, programmable software.  Moods change and your desire for different things ever evolving. But thankfully, Plum carries three of the top, steadfast denim brands in today's market, consistent in their quality and style goals. Perfect for our ever changing West Coast life. Because it's comforting to know, some things remain constant...YOGA, MAVI, DISH (and Plum).

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The MAVI Emma boyfriend jean is designed specifically to look like you've had them for years. Maybe longer than the boyfriend...lived in, loved and so very easy to craft a funky, YOU-ful look.

Mavi Emma boyfriend dark R-vintage $108

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Gone are the days when putting on a pair of jeans was like trying to put panty hose on a cat...a painful and useless experience! I adore these jeans. They fit like they were made for me, move with me (and no cats were hurt during the process)! Wear them with the highest heels and a scrumptious blazer like Plum's draped front and a saucy t shirt.

Mavi Ashley mini flare (34" inseam) $118

Plum draped front jacket (caramel or wine) $135

Bear Dance 'talk to the paw' t (ivory or white) $35

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Not to be outdone is Dish, an innovative, Vancouver based company which regularly explores and creates new denim blends. Their goal is to accommodate the active, moving, sweating person (which we as humans surprisingly do), with style. So go ahead, hop on your bike and head to work...Dish makes an amazing black denim that is just beyond compare, tailor made for the active west coast style. Despite the compulsion to show off your dexterity in these jeans, it will do fine for the more usual professional settings. Wear with this pretty, floral top.

Dish forever black 28" skinny jeans (black) $132

Plum 3/4 sleeve top with back keyhole (black or blue) $49

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And last but certainly not least by any means Yoga jeans. A true leader in the denim industry. Made in Canada, the top priority (beyond style) of Yoga is to truly fit and conform to a woman's body (not the other way around)! High rise, an on trend style component, creates a gorgeous silhouette and comfort beyond compare.

Yoga ankle skinny Miami jean $120

The beauty of denim is that it never looks the same on any two people. And the best part is, Plum carries the top brands, with our real west coast life in mind. So go ahead, find your fit without compromise! 

Yours in Fashion passion...

Suzanne M.

 

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