denim

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SECOND JEANS ~ CHECK them out,in store...try them on and be entered into a draw for a pair. It's as simple as that! Check in store for details (until November 19).

Denim has a tendency to look rugged and rough; certainly doesn't have a reputation of comfort any more than would a hug from Karl Lagerfeld. That bad rep. came to a complete halt when Second Jeans created it's famous Yoga jeans. Bend, stretch, do yoga in them, or just sit. Whatever you do, you can be sure to not only look great, but feel completely at ease in them. So if you've been afraid to try them, get out of your comfort zone. All you wear is athleisure you say? Leaning more heavily on the leisure than the 'ath' part...just try them! You won't look back. But you might find people taking long looks at your back(side)! :)

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A look that goes beyond the usual...jean jacket worn as a top with the great topper vest complimented by biker boots.  Looking to accessorize a bit more...add an infinity scarf and a hat.

Yoga straight leg jean (vertigo) 34" inseam - $138

worn with:

KW camouflage vest with denim trim (denim) $89

 

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My new favourites are the dark denims. A great vintage look that styles just as well cuffed with flats as they do with heels, BUT with all the stretch that hugs you like Grandma! And while I'm not ready to abandon the looks-like-you-took-part-in-a-rodeo-and-lost jeans, these are somewhat of a more uptown alternative look. Pair them with this sweet chantilly lace top, kitten heels for a great Friday night out style.

Yoga midnight city skinny (midnight) $138

wear with:

Soya concept Chantilly lace top (white) $69

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The Italy Jean has been an all-time customer favourite season after season. Showcasing a traditional stonewash in a ring spun denim; these jeans typically flatter all body types with their signature skinny fit. Try them with the subtle star embossed sweater for weekend/casual.

Yoga Italy jean - hand sanded (rinse) $148

wear with:

Soya Concept tonal star sweater (purple) $89

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Still on the topic of the dark denim, the straight leg has definitely not gone the way of the macramé plant holder. On the contrary, they provide just enough leg width to slide nicely over your boots, creating a really leggy effect. The Vertigo is a dark wash, with just slight whiskering, giving a super authentic, slightly worn appearance. For a less than formal work setting, wear with a whimsical bird print blouse and shawl collar jacket.

Yoga straight leg jean (vertigo) 34" inseam - $138

wear with:

Runway swan print blouse (pink or black) $59

Tobias open shawl collar jacket (black, mocha or plum) $185 (now $105) instore only

 

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On the same vein of dark denim, there is, in fact the classic black. Always in style and clearly can be paired with any colour, any style. This is the signature skinny fit in their newest fabric evolution. Wear comfortably with this great cable knit pull over, depending on the work place, can certainly work the 9 to 5 routine.

Yoga Dakota and pitch black skinny (dakota or pitch black) $130

wear with:

Kersh cable wide stripe sweater (fog mix/cream) $86

Second was ultimately created and continues to evolve with a woman's body in mind. Style, cut, denim wash and fit, check all the boxes of your denim requirements. Thus why Plum has carried this supreme brand for nearly a decade. Whether you find yourself chasing small children or big dreams, these jeans are constructed with our real lives and bodies in mind. Try them on for size, you won't be disapointed.

Yours in Fashion passion...

Suzanne M.

More to brag about...Second Jeans are made in Canada!

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PLUM & BIG SISTERS

        A long standing relationship, based on support and caring. Annually Plum, with your help, aims to match 2 big sisters with 2 little sisters

  • each min $2 donation (in store or follow the link) is entered to win a $350 Plum gift certificate check out this link for details
  • Plum matches each donation to a maximum of $25

Who doesn't love 20% off (and sharing)...why not both*

*(20% is off one regular price item only)

So valued is the Mother/daughter relationship, yet does not always consist of 'a Mother and daughter'...think...big sister/little sister, best friends, older cousin/younger cousin, aunts and nieces. Thinking back...by the time I was 19 years old and going for my first big job interview, my mother loaned me one of her dresses.  Despite the many many decades age and style gap, she managed to help me look, more like a grown up, ready for a job, woman. Today we are so fortunate; with a multitude of styles that seamlessly cross over the generations. (It's no longer required that a 50 year old, look...50)...current styles are more ageless.  And Plum is THE place where there is no gap; the place for multigenerational shopping where you will both find styles to suit your unique personalities.

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What do these lovely women have in common? It's not their size, height or age....other than they're mother and daughters, they all shop at Plum. Our society has become far more ageless, and our fashions reflect that. Although personally, I stay away from mini skirts. But that's just me!

PLUM DRESSES

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Don't waste your time raiding your mother's closet, just go shopping with her instead. Saves having to explain where 'it' went. Above are some very professional styles; jackets that can move from office, event, meetings to weekend wear, with a bit of tweaking.

PLUM JACKETS

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These are not 'MOM JEANS' these are jeans that will fit your Mom, (or aunt, or cousin)! Current denim styles suit and fit everyone. They're designed to look great and fit to accommodate a 'real' body and movement. Note the raw, unfinished hem, and harem style work for everyone!

PLUM DENIM

What is your Mother's best quality? Mother's often possess so many wonderful qualities, hard to pick only one. My Mother's middle eastern heritage meant we enjoyed many wonderful meals, she had enviable full lips, that made Molly Ringwald look like Paul Ryan and her love of fashion meant she had quite a charming collection of interesting hats (to name a mere few). If you're a Mother and you haven't introduced your daughter to Plum, what are you waiting for? After all, you're the Mom...the original 'know it all'(and we love that)!

Yours in fashion passion...

Suzanne M...

Life doesn't come with a manual, it comes with a Mother! (Pinterest)

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Moody blues...

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MOODY? ME? Never! Let's be real, I'm human, not digital, programmable software.  Moods change and your desire for different things ever evolving. But thankfully, Plum carries three of the top, steadfast denim brands in today's market, consistent in their quality and style goals. Perfect for our ever changing West Coast life. Because it's comforting to know, some things remain constant...YOGA, MAVI, DISH (and Plum).

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The MAVI Emma boyfriend jean is designed specifically to look like you've had them for years. Maybe longer than the boyfriend...lived in, loved and so very easy to craft a funky, YOU-ful look.

Mavi Emma boyfriend dark R-vintage $108

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Gone are the days when putting on a pair of jeans was like trying to put panty hose on a cat...a painful and useless experience! I adore these jeans. They fit like they were made for me, move with me (and no cats were hurt during the process)! Wear them with the highest heels and a scrumptious blazer like Plum's draped front and a saucy t shirt.

Mavi Ashley mini flare (34" inseam) $118

Plum draped front jacket (caramel or wine) $135

Bear Dance 'talk to the paw' t (ivory or white) $35

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Not to be outdone is Dish, an innovative, Vancouver based company which regularly explores and creates new denim blends. Their goal is to accommodate the active, moving, sweating person (which we as humans surprisingly do), with style. So go ahead, hop on your bike and head to work...Dish makes an amazing black denim that is just beyond compare, tailor made for the active west coast style. Despite the compulsion to show off your dexterity in these jeans, it will do fine for the more usual professional settings. Wear with this pretty, floral top.

Dish forever black 28" skinny jeans (black) $132

Plum 3/4 sleeve top with back keyhole (black or blue) $49

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And last but certainly not least by any means Yoga jeans. A true leader in the denim industry. Made in Canada, the top priority (beyond style) of Yoga is to truly fit and conform to a woman's body (not the other way around)! High rise, an on trend style component, creates a gorgeous silhouette and comfort beyond compare.

Yoga ankle skinny Miami jean $120

The beauty of denim is that it never looks the same on any two people. And the best part is, Plum carries the top brands, with our real west coast life in mind. So go ahead, find your fit without compromise! 

Yours in Fashion passion...

Suzanne M.

 

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They paved paradise...

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5 DAYS ONLY...15 % off regular priced blue denim jeans...in store only.

Finding the right jeans (fit, colour, wash) is like finding a good parking spot in downtown New Delhi.  And we thought we had it bad. Apparently worldwide, New Delhi ranks as 'the' worst place to find that 'magic' spot, followed by Bangalore, Beijing and Moscow. And when you do find that spot, it's like winning the parking lottery! So much the same with jeans. And once found, it's a good idea to keep following that brand. There's a very good chance the fit they use remains fairly constant. Plum has the best brands which consider all denim issues of utmost importance - DISH, YOGA and MAVI.

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What a great pair. Cotton candy pink with the rugged, distressed look. A great contrast, each playing off the other's bold and soft features! All that's needed to balance it out is a plain white t shirt and a contemporary necklace. Footwear is really based on where you're treading!

Mavi Emma dark R-vintage

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A faded denim such as the Dish straight leg above, looks great paired with red (be it red shoes, red scarf or even red lipstick). Since they are straight leg, perhaps keep the top from being too loose and baggy in style. Another denim made for movement, with lots of stretch content.

Dish performance denim - straight leg - light stone

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Perhaps a departure from the skinnies? The slight flare is fantastic!! Photo does not quite do them justice. The finish is so authentic looking. They're great (as above) with heels, slide nicely over boots, a wedge or an espadrille (for maybe more of a 70's vibe).

Mavi Ashley mini flair

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Aren't these just a sexy little jean for the spring? Great ankle length, high rise and really comfortable stretch content. Really cute with a Cuban heel ankle bootie, retro bootie or even an oxford in a bold colour, just for fun.

There are parking spaces, backspaces and head spaces but the most important is closet space because you can always take the bus, grab a pen or get some air...but you can never have too much closet space!

Yours in Fashion passion...

Suzanne M

 

 

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Anything but basic!

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Jeans are like what milk is to your grocery list...a feel good, comfortable basic! Today there are ample cuts and styles with fit and comfort in mind, leaving you with no excuse for ill fitting jeans. Yoga jeans have been at the top of the best denim list for many years. We can brag about them being Canadian made however while they use premium fabric, finishes and washes, they do not come at the same steep price of their competitors. As well, there is Mavi with it's unparalleled eco friendly processes.  Lets have a look at a few of both brands:

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These are Plum's A-mazing...hottest selling jean. The very sought after vintage finish denim with a skinny cut, high rise and just an incredible stretch, these will be your new go to jeans!! (You will have to buy more than one as you will not want to take them off).

Yoga Italy jean hand sanded $148

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Another style to try...Mavi's Alexa used vintage. Great with the basic Tobias blazer (above) but would work easily well with a cable knit sweater and flats.

Mavi Alexa ankle used ripped vintage $118

 

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Here's another great Yoga style, easy peasy pull on high rise legging jean. The comfort of a legging with stretch denim. Designed for a busy, no fuss lifestyle.

Yoga pull on legging style (royal) $99

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An effortless, lifestyle cut, this is the Mavi Emma boyfriend vintage. A looser, casual cut for an uncomplicated, relaxed feeling. Play up the girl part with the heels or throw on the Pimsols.

Mavi Emma vintage dark vintage sporty sale price $59

Denim is definitely a way of life here in Canada and how wonderful is it to find a made in Canada brand like Yoga or a brand like Mavi that puts equal importance on the environment as it does it's designs.  Plum makes sure to align itself with such top brands. Be sure to put these on the top of your grocery list!

Yours in Fashion passion...

Suzanne M.

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