denim

5 DAYS ONLY...15 % off regular priced blue denim jeans...in store only.

Finding the right jeans (fit, colour, wash) is like finding a good parking spot in downtown New Delhi.  And we thought we had it bad. Apparently worldwide, New Delhi ranks as 'the' worst place to find that 'magic' spot, followed by Bangalore, Beijing and Moscow. And when you do find that spot, it's like winning the parking lottery! So much the same with jeans. And once found, it's a good idea to keep following that brand. There's a very good chance the fit they use remains fairly constant. Plum has the best brands which consider all denim issues of utmost importance - DISH, YOGA and MAVI.

What a great pair. Cotton candy pink with the rugged, distressed look. A great contrast, each playing off the other's bold and soft features! All that's needed to balance it out is a plain white t shirt and a contemporary necklace. Footwear is really based on where you're treading!

Mavi Emma dark R-vintage

A faded denim such as the Dish straight leg above, looks great paired with red (be it red shoes, red scarf or even red lipstick). Since they are straight leg, perhaps keep the top from being too loose and baggy in style. Another denim made for movement, with lots of stretch content.

Dish performance denim - straight leg - light stone

Perhaps a departure from the skinnies? The slight flare is fantastic!! Photo does not quite do them justice. The finish is so authentic looking. They're great (as above) with heels, slide nicely over boots, a wedge or an espadrille (for maybe more of a 70's vibe).

Mavi Ashley mini flair

Aren't these just a sexy little jean for the spring? Great ankle length, high rise and really comfortable stretch content. Really cute with a Cuban heel ankle bootie, retro bootie or even an oxford in a bold colour, just for fun.

There are parking spaces, backspaces and head spaces but the most important is closet space because you can always take the bus, grab a pen or get some air...but you can never have too much closet space!

Yours in Fashion passion...

Suzanne M

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PLUM'S CURRENT promotion: 4 days only...buy a pair of jeans, get $ 20 off! It's that easy! ( black denim, skirts or jackets are not part of this promotion). In all Plum stores until Sunday October 18.  Online use Promo Code 20JEANS1015 

Jeans were originally created merely as miner's work wear, not the fashion icon they've become.  In one poll, 91% of women own at least one pair, and a whopping 25% own 10 pairs or more (I feel relieved of guilt). But why own more than 3? Because they're the best fashion invention since mascara! Long gone are the days we had a death grip on our favourites, purchased after an eternal search for 'the fit'!  Now that's no longer necessary as every season presents new finishes, better cuts and style fabrications.

Favourite jeans and the hand knit sweater look. I love this open cardigan, the variegated knit pattern reminiscent of sweaters from decades ago. (I won't say how many!)...Always a a winning pairing. Easy weekend wear with the motorcycle boot.

Point Zero spaced dyed open cardigan (caramelo) $79

Mavi Alexa Jogger 5 pocket jean $118

A favourite night-out-with-the-girls look..destroyed denim with heels! Just enough to make you look a tiny bit dangerous, or at least not so serious! Wear with one of the Tobias Jackets, duster or long cardigan.  Such a rock star look.

Mavi Emma boyfriend ripped vintage jean $118

I can hear you now..."I have no space in my life for heels". In which case, the above jeans are perfect. Ankle length, pull on, super stretchy fabrication (Cotton/poly/spandex); no zippers or buttons to contend with, but just enough fading and whiskering to make them look like they've been yours for years.  Fabulous with Keds or ankle wrap ballet flats or really flats of any kind.

Becxy B Riley pull on dark denim skinny jeans $ 89

Plum carries a wide range of the best made jeans. Dish is designed right in Vancouver and above is an excellent example of one of their very well designed jeans. Very high tech looking with the dark denim, zippers and angular seams, yet still comfortable with the cotton/poly/Lycra stretch combo.

Dish skinny velo with zip jeans $ 120

So just how many jeans should you own? Well, let's just say, what's in your closet is no one's business!

Yours in Fashion passion...

Suzanne M.

ps...don't forget the $ 20 promotion...time to stock up! In all Plum stores until Sunday October 18th.   Online use Promo Code 20JEANS1015  www.plum.ca 

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PLUM'S MAVI DENIM SALE: 7 STYLES OF MAVI JEANS, NOW ON SALE for $ 79

Also, Plum has a fun draw for you, follow the link for details, and put on your creative cap.  You could win a $ 150 PLUM GIFT CERTIFICATE AND a gift card ($25) for a friend.

What to do with your old jeans? (of course, 'old' is a relative term, as, we seem to like wearing our new jeans...'very old and lived in' looking now (I'm shaking my head in disbelief of this trend, which I secretly (ok no longer a secret) love). Pinterest and craftgawker are loaded with images and links to blogs of how to repurpose your old denim. Just fantastic. You can, of course pass them on to someone else, make cut offs or give them to a charity. Either way, you no longer have to feel guilty about their sad neglect, folded in the back of your closet for many, many (many) seasons, not seeing the light of day for trend on end.

On that note, lets look at some newer (old?) styles that Plum has so generously put on sale. With 7 styles to choose from, I'm sure you'll find something to refill the void. Take a look at a few of them below:

Once you slip into these babies, you'll feel like Marilyn Monroe in 'The Misfits'. Except they won't 'misfit' you. Mavi is one of the leaders in denim innovation. Thus why Plum has chosen to carry this brand.  Their design, fit, construction and content they take very seriously. The above pair have just the right amount of wiskering and fade along the leg front; people might not know you've only 'just' bought them. But ultimately, who cares, you'll love them. Straight leg, standard 5 pocket style, roll them up (as above) or straight. The leg is not skinny but slim. Comprised of just enough stretch; so they'll fit far better than Marilyn's did! ;)

Mavi Emma slim (deep brushed vintage)

You can certainly take pride in your jeans when you purchase Mavi. They a take great amount of care and are extremely environmentally sensative in their production and washes of the denim, made in Turkey. Check out the video below if you're interested in seeing the facts and processes.

Mavi's take on the skinny, mid rise is quite superior. Such a sexy fit using the highest quality denim. Comprised of 87% cotton 1% elastane and their very own EME, their 'unique to Mavi, innovative fabrication. Resulting in a great looking bum (which is, of course, the bottom line) ;)

Mavi Alexa mid-rise skinny (deep napoli)

If you're looking for something slightly more faded and aged looking, the above is great contrasted with black (imagine it next to a velvet jacket), or looks smashing next to red (be it a top, red pumps or simply lipgloss). Also great with an embellished t or equally as good with a plain white shirt. Or easily tuck them into tall boots. So many options!

Mavi Alexa mid-rise skinny (indigo napoli)

Denim today has become such a staple in our wardrobes, that it's not unusual to have several pairs of the same, in different leg lengths or washes, to accomodate various footwear and activities. When quality is a factor, Mavi should be a top choice. They offer a substantial variety of styles, washes and fits as well as being at the forefront of eco friendly denim processes.

So, dig out your old dusty denim and give them to your little sister, your cousin or make them into a bag, an apron, or a cover for your ipad. Go ahead take the scizzors to them, you'll come up with something fun.

Yours in denim passion

Suzanne M.

• For more information on how Mavi processes their denim, check out this video.
• Don't miss the smashing PLUM MAVI DENIM SALE (select styles $ 79)
• Have a look at Plum's denim selection here
• Find fun ideas on how to reinvent your old denim on Pinterest or create your own. 
• Enter the draw here