mavi

MAVI JEANS - MULTIPLE CURRENT styles - 3 days only Feb. 1 - 3 $79. Honestly, if you can't find a pair of these jeans to fit and love....I have no words (which is rare)! I just took a sneak peak at the range on display in my colleague's office, they're amazing!!! The best fit you can get without wearing actual PJ's. Jeans are a staple in everyone's wardrobe! Take advantage of the special. Find your fit!

At my desk sits an old old...old stapler...probably as long as I've been here, it also has been...looking like it's origins are an abandoned junk yard. It really is not a sexy hot pink or chrome, rather, quite an unappealing hue of ugly! Also picture it totally encrusted with stamp adhesive stickers from decades. It's not pretty, after all it has one job, which is not to make me gleefully happy, rather to fasten papers. Wardrobe staples, however, we can assume are the opposite...maybe not outstanding but pleasing. Serving as the anchors of the wardrobes we concoct. Yet, what I call a staple may differ quite a bit from what others call staples! Let's look at a few new arrivals, and I promise they won't be at all, unpretty! ;)

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A ubiquitous cut t shirt, 3/4 sleeves and just a juicy, fruity, joy inducing colour to boot! While orange doesn't even have a word to rhyme with it, who cares...it stands alone in it's happy appeal. A sweet departure from many other bold shades such as red. However, it does come in a multitude of other spring shades that will appeal to everyone; a standard, fun,  basic with which to build your wardrobe on, around and with.

Soya concept 3/4 sleeve knit top (6 colour choices) $39

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However, if 'bold' is pretty far from what makes you comfortable...something more subdued and light? This sweater is a perfect pull on for the season. Layer it with a blouse (as noted) or alone, under a jacket and even belt it if you want to create your own unique look. Needless to say, it's perfect with skirts, pants or jeans.

Soya Concept pullover sweater (blue sky or lavender) $79

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I know this is not a standard colour, however, a fresh and cheerful one! A shift dress is definitely a wardrobe constant, sporting a universally compelling cut. And yes it also comes in the LBD shade of black. And look at this dramatic back view! If you're a little too anxious to show that much of your back, find a lace cami for layering.

Spencer + Shaw twist back midi dress (black or sunset orange) $106

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Button down shirts are certainly known to be a go to in most people's closets. Especially the borrowed from the boys, stripe, crisp style. Tuck it in, wear it out and belt it, knot front it, or wear it as outerwear when the weather is warmer over dresses and tank tops.

Soya Concept long sleep stripe tunic (blue stripe) $79

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A coat or two is definitely a basic in Canada. And yes, I realize that this one is more of a bold statement. But I had to slip this in as I am simply in love with it. The teddy bear style, faux fur is huge right now. This one is just the right length, a neutral which thus appeals to most everyone and it's irresistible, soft as butter, texture, makes everyone want to hug you.

Kaffe teddy bear coat (camel) $199

Essentials, basics or staples are things we tend to stock regularly...food, supplies and even garments. Originally it was thought over 500 years ago, it was a place where Edward II designated for merchants to trade their goods above board...not to be confused with the office supply chain. The word, it's thought, possibly came from the Dutch or German word (stapel) for pile or heap. Because hangers were not invented until the 1800's. This is what I tell myself! ;)

Yours in Fashion passion...

Suzanne M.

"Thank you paper clips, for being like staples that can't commit!"~ Jimmy Fallon

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Not so fast! To insinuate, we, the female population prefer to 'copy' someone else's style rather than create our own...GASP!? Could this really be the case? Do we not prefer to put our individual styleprint on our outfits?  Although, there appears to be an entire industry devoted to what the biggest celeb is wearing. After all, if the Duchess of Cambridge so much as puts on a smile, it sells out! But that does not mean we can't put our own punctuation mark on a trend!
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Men throw on jeans with little regard for what goes with it.  We, the opposite sex, then borrow them and turn them into something hot or just hotter! The beauty of these ageless dungarees is, they embody comfort, they're forever funky and if you just want them for germinating your geraniums, that's completely acceptable too. BUT if fashion fun is your thing, add a pair of jacquard print booties, add a belted blazer, and pull your hair up like you just don't care! Poof! You're a fashion diva! Not that you weren't already!
 
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Unless your dwelling is a grand Scottish castle, or you were the inventor of the colour blue, like the rest of us, you don't get your twenty dollar bills from your back yard tree. In short, you want to maximize your wardrobe! And jeans can do that. Dress them them up, dress them down or just go it simple (but sexy). Here's a great contrast to the ruggedness of the jeans. Feminine, flirty, irresistible.
 
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The fashion pages are currently filled with stripes and dots. An easy pairing is this black and white with jeans or pretty much anything you have in mind. Simple, yet fresh.
 
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Here are a few more ideas...a slight bend on the usual white shirt, tie the front for a bit of a sexy flair, slip a chain belt through the loops, and top it off with this crop sweater. OR wear the sweater alone, buttoned up as a top with a string of pearls. Cardigans are such a wardrobe work horse!
 
 
 
The same pair of jeans, just never needs to looks the same on any two people. Simply add a hat, a scarf, tie it in an unusual way, funky boots or a bold, unexpected necklace. Or add your broach to your hair bun, for a different approach. Any number of ways to put your personal stamp on a look. But I truly feel the best accessory (if you can call it that), is your posture. Because no matter what is ripped, torn, shredded or uneven....somehow, great posture and an air of confidence, make it look like it's meant to be! You trend setter you!!
 
Yours in Fashion passion...
 
Suzanne M.
 
'Create your own style, it will always be 'in'!' ~ Wendy Sefcik
 
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Coming from a good spot...

COUPON TIME! Don't forget... here (you still have until Oct.16).

$20 off a regular priced clothing or accessories purchase of $95.

Do you know where your jeans come from and how they're manufactured? If they're made with some level of integrity? There's no expectation to keep your jeans for all of perpetuity...but, it's good to have things that do last and are made with environmental care. Dish has created FOREVER BLACK; made from a blend of recycled and sustainable fibers with the industry's lowest pigment transfer to date; a patent pending color-lock technology...(take that to the bank of Canada Mr. Prime Minister).  Plum carries some of the top denim brands, Mavi, Dish and Yoga for some very good reasons...sustainability, design and durability.

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There is nothing that won't go with these jeans. Pair with any footwear, jacket, poncho or top...And when buying something you wear frequently, buy in 3's...'one to wear, one to wash, and one waiting to dry' ...maybe that's just for bra's! I think this would work with jeans as well! ;)

DISH forever black (31 inch inseam) $132

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These Yoga jeans are super cute...but 'cute' doesn't totally cut it when it comes to our carbon footprint does it? Yoga jeans are made here in Canada. So, you can be cute and thoughtful at the same time!  Yoga jeans are so well made and superior fitting, they feel like custom made. (and you don't have to do Yoga or change a tire in them, just feel like you could)!

YOGA ankle skinny Miami jean $120

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Mavi has worked to create a system to produce finishes by which they use significantly less water and dyes all the while never loosing the value of quality design and fit. Don't be afraid to try the distressed look. Try a crisp blazer or white shirt and knee high boots to balance out the casual nature of the weathered denim design.

Mavi Alexa ankle used ripped vintage (28" inseam) $118 sale price $79

Just yesterday my 9 year old asked me..."if you're not dismayed are you 'mayed'"? Believe me, you'll totally be 'mayed' by choosing any of these premium denim brands;the exceptional fit, design and the care they take in production. Because if your passion for caring for the planet meets your fashion passion...it will truly feel good to slip these on!

Yours in Fashion passion...

Suzanne M.

Why do we think these are such great brands? Find out more here

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With the current trend towards throw away clothing being offered by the 'fast fashion' industry it has become apparent that customers should be questioning where and how their clothing is made.  Plum is also concerned because we have seen this trend growing every year for the past fifteen years.  It is wasteful and the business model seems to be inclined to abuse desperate workers unseen in countries far away from Canada.  

Plum has chosen three jean brands that we think offer the best and most sustainable options for our customers as well as being the most comfortable and fashionable styles available.

Yoga Jeans are made in Quebec where employees get the benefit of fair labour standards, health coverage and disability and retirement benefits.  We love this product because it is definitely NOT a throw away item and as a cost per wear option it is much cheaper than any Fast Fashion alternative.  Plus they are amazingly comfortable.  Customers are thrilled with this product.

MAVI jeans are made in Turkey which is an associate member of the European Union. The company adheres to explicit and strict environmental standards.  Mavi is improving its technology every year and cleans all water used in processing and dying.  MAVI is a member of the Fair Labour Association (FLA) which inspects working conditions frequently and keeps the workplace to a very high health and safety standard in Turkey.

dish is a Canadian company with a factory in Pakistan.  This denim option is for the truly active individual who wants a 'performance' textile with exceptional style.  

Read the words of company founder Gary Lenett from an article by Amanda Ross in the September issue of Vancouver Magazine.

“If you see a beautiful Egyptian cotton shirt and it’s $19.99, you have to ask yourself, how do they do that?” says Gary Lenett, founder of local athleisure brand Dish and Duer. It’s just one Vancouver label fighting against the disposable nature, material excess and human costs associated with “fast fashion”—a trend that he says will see 67 pounds of clothing per person end up in landfills this year.
“The truth is, you get what you pay for, and someone is losing along the way to give you that shirt for that price,” Lenett says. And while Dish and Duer manufactures overseas in Pakistan, its 24 factory workers are paid a living wage, rather than by the piece, ensuring both quality of life for the employees and a quality product for the end consumer. For Lenett, a thoughtful process is paramount, no matter where something is crafted.
 
Owners of Plum
Katie O'Brien and Ed Des Roches
 
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Moody blues...

MOODY? ME? Never! Let's be real, I'm human, not digital, programmable software.  Moods change and your desire for different things ever evolving. But thankfully, Plum carries three of the top, steadfast denim brands in today's market, consistent in their quality and style goals. Perfect for our ever changing West Coast life. Because it's comforting to know, some things remain constant...YOGA, MAVI, DISH (and Plum).

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The MAVI Emma boyfriend jean is designed specifically to look like you've had them for years. Maybe longer than the boyfriend...lived in, loved and so very easy to craft a funky, YOU-ful look.

Mavi Emma boyfriend dark R-vintage $108

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Gone are the days when putting on a pair of jeans was like trying to put panty hose on a cat...a painful and useless experience! I adore these jeans. They fit like they were made for me, move with me (and no cats were hurt during the process)! Wear them with the highest heels and a scrumptious blazer like Plum's draped front and a saucy t shirt.

Mavi Ashley mini flare (34" inseam) $118

Plum draped front jacket (caramel or wine) $135

Bear Dance 'talk to the paw' t (ivory or white) $35

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Not to be outdone is Dish, an innovative, Vancouver based company which regularly explores and creates new denim blends. Their goal is to accommodate the active, moving, sweating person (which we as humans surprisingly do), with style. So go ahead, hop on your bike and head to work...Dish makes an amazing black denim that is just beyond compare, tailor made for the active west coast style. Despite the compulsion to show off your dexterity in these jeans, it will do fine for the more usual professional settings. Wear with this pretty, floral top.

Dish forever black 28" skinny jeans (black) $132

Plum 3/4 sleeve top with back keyhole (black or blue) $49

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And last but certainly not least by any means Yoga jeans. A true leader in the denim industry. Made in Canada, the top priority (beyond style) of Yoga is to truly fit and conform to a woman's body (not the other way around)! High rise, an on trend style component, creates a gorgeous silhouette and comfort beyond compare.

Yoga ankle skinny Miami jean $120

The beauty of denim is that it never looks the same on any two people. And the best part is, Plum carries the top brands, with our real west coast life in mind. So go ahead, find your fit without compromise! 

Yours in Fashion passion...

Suzanne M.

 

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