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$20 OFF ANY PAIR OF REGULAR PRICE JEANS - IF YOU BUY A REGULAR PRICE TOP! In store only! (details instore)
 
Who feels they have great genes? Well, I suspect we all have some things we proudly display and some things we'd like to sell for a nickel to someone on craigslist. For me, I hate my digits...don't get me wrong, I'm grateful to have them (crooked as they are), after all...they type (as displayed here), point, untie knotted shoes and independently steal frosting from a bowl. Loads of important uses...Fingers? The best you can do to improve them is rings, fingernail polish and put them in pockets. Body? Lots of ways to improve upon what 'yo momma gave ya!'
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Black jeans! YES PLEASE! Top them off with a bursting with blossoms, embroidered blouse! A fresh, pulled together look was born. Change of footwear, add a jacket and you ease into a semi professional setting. Sandals and roll up the cuffs and you have an easy weekend look. And comfortable? Wow. Yet they are not leggings (or as I like to call them, SLEEVES FOR YOUR LEGS)!
 
 
 
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Oh, what to wear with the white jeans.....anything! The above pictured is a top/sweater/poncho...and so pretty, an absolute gossamer looking texture, so breathtaking in the natural shade!
 
 
 
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These jeans were built to last and to look like they were passed down from your grandma! So authentic and vintage, the more aged they get the better they become. To the right are a few options to pair with them. My new fashion crush is embroidery; polka dots make a comeback and the cross over top is comfortable, sexy and very easy to add accessories to.
 
 
 
 
 
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Jeans and t shirts...a better match couldn't be found on Tinder. Really, one is easy going, the other rugged and edgy looking! The weekend uniform for most of us.
 
 
 
If your DNA is such that you look like you eat Oil of Olay for breakfast...or me,  who lost on the beautiful hands lottery…in the end, it matters very little. But along the road of life, it’s nice to put some interesting packaging on all our beautiful and unique assembly of parts!
 
Yours in Fashion passion...
 
Suzanne M.
 
To be beautiful, you don't need great DNA, just be kind, that's anyone's most attractive look.
 
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Not so fast! To insinuate, we, the female population prefer to 'copy' someone else's style rather than create our own...GASP!? Could this really be the case? Do we not prefer to put our individual styleprint on our outfits?  Although, there appears to be an entire industry devoted to what the biggest celeb is wearing. After all, if the Duchess of Cambridge so much as puts on a smile, it sells out! But that does not mean we can't put our own punctuation mark on a trend!
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Men throw on jeans with little regard for what goes with it.  We, the opposite sex, then borrow them and turn them into something hot or just hotter! The beauty of these ageless dungarees is, they embody comfort, they're forever funky and if you just want them for germinating your geraniums, that's completely acceptable too. BUT if fashion fun is your thing, add a pair of jacquard print booties, add a belted blazer, and pull your hair up like you just don't care! Poof! You're a fashion diva! Not that you weren't already!
 
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Unless your dwelling is a grand Scottish castle, or you were the inventor of the colour blue, like the rest of us, you don't get your twenty dollar bills from your back yard tree. In short, you want to maximize your wardrobe! And jeans can do that. Dress them them up, dress them down or just go it simple (but sexy). Here's a great contrast to the ruggedness of the jeans. Feminine, flirty, irresistible.
 
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The fashion pages are currently filled with stripes and dots. An easy pairing is this black and white with jeans or pretty much anything you have in mind. Simple, yet fresh.
 
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Here are a few more ideas...a slight bend on the usual white shirt, tie the front for a bit of a sexy flair, slip a chain belt through the loops, and top it off with this crop sweater. OR wear the sweater alone, buttoned up as a top with a string of pearls. Cardigans are such a wardrobe work horse!
 
 
 
The same pair of jeans, just never needs to looks the same on any two people. Simply add a hat, a scarf, tie it in an unusual way, funky boots or a bold, unexpected necklace. Or add your broach to your hair bun, for a different approach. Any number of ways to put your personal stamp on a look. But I truly feel the best accessory (if you can call it that), is your posture. Because no matter what is ripped, torn, shredded or uneven....somehow, great posture and an air of confidence, make it look like it's meant to be! You trend setter you!!
 
Yours in Fashion passion...
 
Suzanne M.
 
'Create your own style, it will always be 'in'!' ~ Wendy Sefcik
 
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When white seems right

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The power of wearing white! So easy to recognize....think...a doctors lab coat, the cricketers uniform, the blushing bride...However, back in the day ('the day' being the 16th century), white was typically worn by French Queens representing mourning. It was not until Mary Queen of Scots married her first husband, she chose white as she felt it was her most flattering colour. And why not; it's bright, it's fresh and it goes with everything. Which is why diamonds are a girls best friend!

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I have a tendency to want to scotch guard myself (is that still a product?) when wearing white. However, why should the fear of stains hold us back? After all there are multiple stain removing methods and products. My favourite among them is this:  Merely hold the spot of your garment tightly over a bowl, carefully pour boiling water over the stain and watch it drip out of the fibers and into the bowl. This method works with wine, juice and berry stains. Love this, as there are no chemicals. So go forth and immerse yourself in white (and have another glass of Merlot)!

Mavi Adrianna glam white rinse $118 now at $89

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This is just an utter show stopper! Just a breath of extra layer, with gorgeous embroidery detail. Wear it with destroyed jeans or even a tank dress. Just a few of many possibilities.

Cream sheer embroidered blouse $79

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Maybe a fresh crisp blouse is your preference. White offers so many possibilities as, it's like a blank slate, adding colours is a total breeze. With the lovely detailing here, it still offers the possibility of just wearing it as is. Or build on the vintage look of the eyelet!

Cream Zina pintuck blouse $99

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Because mosquito's would have more access to your beautiful skin, is no reason to pass up this great sweater. Just slightly out of the ordinary with slight open work giving that little extra something.

French Connection sweater (black or white) $68


White is kind of the 'smile' of the colour palate, people just naturally give you a head tilt and lighten up when you sport a bit of white, be it a big toothy grin, a diamond (yes please) or a garment. So don't be afraid of white, it's the colour of comforting things, our pillows, sugar for our tea or Gramma's hair.

Yours in fashion passion....

Suzanne M.

"I used to be Snow White, but I drifted" ~Mae West  ... read the full post and reader comments

 
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Coming from a good spot...

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COUPON TIME! Don't forget... here (you still have until Oct.16).

$20 off a regular priced clothing or accessories purchase of $95.

Do you know where your jeans come from and how they're manufactured? If they're made with some level of integrity? There's no expectation to keep your jeans for all of perpetuity...but, it's good to have things that do last and are made with environmental care. Dish has created FOREVER BLACK; made from a blend of recycled and sustainable fibers with the industry's lowest pigment transfer to date; a patent pending color-lock technology...(take that to the bank of Canada Mr. Prime Minister).  Plum carries some of the top denim brands, Mavi, Dish and Yoga for some very good reasons...sustainability, design and durability.

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There is nothing that won't go with these jeans. Pair with any footwear, jacket, poncho or top...And when buying something you wear frequently, buy in 3's...'one to wear, one to wash, and one waiting to dry' ...maybe that's just for bra's! I think this would work with jeans as well! ;)

DISH forever black (31 inch inseam) $132

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These Yoga jeans are super cute...but 'cute' doesn't totally cut it when it comes to our carbon footprint does it? Yoga jeans are made here in Canada. So, you can be cute and thoughtful at the same time!  Yoga jeans are so well made and superior fitting, they feel like custom made. (and you don't have to do Yoga or change a tire in them, just feel like you could)!

YOGA ankle skinny Miami jean $120

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Mavi has worked to create a system to produce finishes by which they use significantly less water and dyes all the while never loosing the value of quality design and fit. Don't be afraid to try the distressed look. Try a crisp blazer or white shirt and knee high boots to balance out the casual nature of the weathered denim design.

Mavi Alexa ankle used ripped vintage (28" inseam) $118 sale price $79

Just yesterday my 9 year old asked me..."if you're not dismayed are you 'mayed'"? Believe me, you'll totally be 'mayed' by choosing any of these premium denim brands;the exceptional fit, design and the care they take in production. Because if your passion for caring for the planet meets your fashion passion...it will truly feel good to slip these on!

Yours in Fashion passion...

Suzanne M.

Why do we think these are such great brands? Find out more here

   ... read the full post and reader comments

 
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With the current trend towards throw away clothing being offered by the 'fast fashion' industry it has become apparent that customers should be questioning where and how their clothing is made.  Plum is also concerned because we have seen this trend growing every year for the past fifteen years.  It is wasteful and the business model seems to be inclined to abuse desperate workers unseen in countries far away from Canada.  

Plum has chosen three jean brands that we think offer the best and most sustainable options for our customers as well as being the most comfortable and fashionable styles available.

Yoga Jeans are made in Quebec where employees get the benefit of fair labour standards, health coverage and disability and retirement benefits.  We love this product because it is definitely NOT a throw away item and as a cost per wear option it is much cheaper than any Fast Fashion alternative.  Plus they are amazingly comfortable.  Customers are thrilled with this product.

MAVI jeans are made in Turkey which is an associate member of the European Union. The company adheres to explicit and strict environmental standards.  Mavi is improving its technology every year and cleans all water used in processing and dying.  MAVI is a member of the Fair Labour Association (FLA) which inspects working conditions frequently and keeps the workplace to a very high health and safety standard in Turkey.

dish is a Canadian company with a factory in Pakistan.  This denim option is for the truly active individual who wants a 'performance' textile with exceptional style.  

Read the words of company founder Gary Lenett from an article by Amanda Ross in the September issue of Vancouver Magazine.

“If you see a beautiful Egyptian cotton shirt and it’s $19.99, you have to ask yourself, how do they do that?” says Gary Lenett, founder of local athleisure brand Dish and Duer. It’s just one Vancouver label fighting against the disposable nature, material excess and human costs associated with “fast fashion”—a trend that he says will see 67 pounds of clothing per person end up in landfills this year.
“The truth is, you get what you pay for, and someone is losing along the way to give you that shirt for that price,” Lenett says. And while Dish and Duer manufactures overseas in Pakistan, its 24 factory workers are paid a living wage, rather than by the piece, ensuring both quality of life for the employees and a quality product for the end consumer. For Lenett, a thoughtful process is paramount, no matter where something is crafted.
 
Owners of Plum
Katie O'Brien and Ed Des Roches
 
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