Mavi Jeans

*FREE SHIPPING* (to me, this is like saying free donuts) The usual $10 shipping fee will be waived when your purchase exceeds $100 before taxes. Ends May 12th. (not applicable on non-domestic orders and some remote destinations)

$20 off all regular priced jeans (need I say more)? Ok I will April 25 to 28 <-----(online and instore) See the selection here

There was a time when baby boys and girls were not gender identified by the little blue onesie, or frilly pink dress, rather, they were largely, simply attired in white as it was easy to bleach. Then in 1927,Time Magazine published a colour guide for what should be worn on the wee one. Until then, believe it or not, pink was felt to be the stronger colour thus, thought better for boys. Recently I heard some pre-teens correcting each other...'there's no such thing as boys and girls colours!' So, perhaps, gender distinguishing colours...could they be a thing of the past? Thankfully blue jeans, are not and never will be just for boys! Let's have a look at some blues and some possible pairings!

I love this t shirt for when I'm happy, unhappy, annoyed, irritated, frustrated...and pretty much any emotion we humans are equipped with as, I always figure it might help me espouse the feeling. That or a donut! These classic jeans are an unbelievable fit. A totally wearable length for, boots, booties, high heels, espadrilles or flip flops. Such is the beauty of jeans... they go with everything from pearls to Plimsolls!

B Young happy T shirt (white) $29

Mavi Tess highrise skinny (dark grey vintage) $118 until April 28 $98

I love these botanical prints. At first glance I thought maybe they looked a bit like Grandmother's old throw cushions. But, hey, what's old is new again. And if you tend to be a huge pink fan, it's all about the pretty!

Bolide floral blouse (pink or white) $60

Kaffe print cotton t shirt (blue/white) $49

Yoga skinny highrise ankle jean (white) $138 until Apr.28 $118 (made in Canada)

 

And because we now know Kimono's are everywhere, they of course look amazing with jeans. Soon we'll be looking for things that add to the look, but with an appropriate lightness to match the weather.

Cream Kimono (blue/green) $119

Mavi Tess highrise skinny (deep supersoft) $128 until April 28 $108

Yoga skinny highrise ankle jean (white) $138 until Apr.28 $118 made in Canada

 

Another thing to try is a fabulous scarf such as the one above left. Wrap it around your neck in a whimsical fashion or open it up, and use it as a shawl. Plum has some fabulous Jewellery and I'm sure you'll be able to find something that draws out the metallic. As well the blue ties into the denim so perfectly.

Cream broad stripe scarf (blue/brown/metallic) $39

Mavi Alissa highrise super skinny (mid indigo Tribecca) $118 until Apr. 28 $98

Above left is a light breezy blouse that compliments the jeans on the right with such perfection. Add a few pendants and a wide brim hat, and it's a great look for a dinner date!

Grade+Gather long sleeve blouse (cream or rose) $69

Kaffe gather waist short (midnight marine) $69

Yoga Rachel classic rise skinny jean (Prague) $130 until Apr.28 $110 made in Canada

Perhaps you have some upcoming fun events planned, like the Calgary Beerfest or the Stampede. This is a really sexy look without being too over the top. The jeans on the right, try wearing with a pair of killer black boots or open toed booties.

Maronie twist front speckled knit top (grey or taupe) $59

Yoga Dominique straight leg jean (dark indigo or medium indigo) $130 until Apr.28 $110 made in Canada

Thankfully, by the time little ones can talk, they are able to express... 'I DON'T LIKE PINK!' (well, that would have been me). I really prefer to find my pink on the inside of a steak, a tall lemonade, cotton candy or cherry blossoms! And despite the fact that it's known to produce feelings of hopefulness, comfort and calmness, it's still not for me. Perhaps it could be a worthwhile uniform for military!

Yours in Fashion passion...

Suzanne M.

"Sunset is still my favourite colour, and rainbow is second" ~ Mattie Stepanek (Poet)  ... read the full post and reader comments

 

Not just reserved for household chores, distressed denim has been reclaimed. New moms rejoice! These jeans are your uniform. What was once considered sloppy, tattered and torn jeans are easy to style, easy to dress up whatever your lifestyle.

For those marathon errand runs, layer a shirt over a tank and roll your cuffs over your converse or sandals. In your large tote, bring along an extra t-shirt for any accidental spills, but relax about your jeans because smudges just blend in!

When you get to relish in a coffee date, half-tuck your blouse into your jeans and cuff your jeans to draw attention to your heels. Remember, the less you fret over the details, the more stylish they'll be.

How do you wear distressed denim?

Take a look at the distressed denim we have in stores and get inspired with our Pinterest boards.

 

 

 

 

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Plum carries Mavi Jeans and Yoga Jeans, two of the best names in the business. Mavi's have a fantastic fit and they're available in just about every cut and colour under the sun. And Yogas, they are the comfiest pair of jeans you will ever own because of their unique, 5-way diagonal stretch.

The right pair of jeans is one of your most valuable wardrobe staples. You know the pair I mean. They are your go-to's, the kind you just have to slip on to feel good. You wear them with a plain white tee on Monday and look great. Wear them again on Friday night with your favourite heels and look even better.

  

                      Mavi Alexa Jeggings, $98                              Yoga Skinny Jeans with Zipper Ankle, $120

In stores now...NEW low priced coloured denim New from Judy Blue Jeans company, we now have coral and light blue, at the too-good-to-resist price of $79. We don't have pictures of our gorgeous model wearing these yet because they are brand, BRAND new, but I couldn't wait to show off these colours to you! So forgive me, but here I am sporting our new denim.

  

Judy Blue Coloured Denim, $79

Get 'em while they're hot! Some of you may remember just how quickly our short-lived red Mavi's sold out...

In support of National Denim Day, $5 from every pair of jeans sold until May 15th will be donated to the CURE Foundation in support of breast cancer research.

May is also Big Sisters month at Plum. For every $2 you donate in-store, you’ll also be automatically entered to win a $350 gift card to Plum! Philanthropy feels pretty good, hey? Check out the link below for details.

Big Sisters Information

Community matters to Plum. What matters to you? Tell us in this quick survey and you'll be entered to win $200 in cash!

Survey Here

 

                                                                   

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