jeans

Coming from a good spot...

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COUPON TIME! Don't forget... here (you still have until Oct.16).

$20 off a regular priced clothing or accessories purchase of $95.

Do you know where your jeans come from and how they're manufactured? If they're made with some level of integrity? There's no expectation to keep your jeans for all of perpetuity...but, it's good to have things that do last and are made with environmental care. Dish has created FOREVER BLACK; made from a blend of recycled and sustainable fibers with the industry's lowest pigment transfer to date; a patent pending color-lock technology...(take that to the bank of Canada Mr. Prime Minister).  Plum carries some of the top denim brands, Mavi, Dish and Yoga for some very good reasons...sustainability, design and durability.

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There is nothing that won't go with these jeans. Pair with any footwear, jacket, poncho or top...And when buying something you wear frequently, buy in 3's...'one to wear, one to wash, and one waiting to dry' ...maybe that's just for bra's! I think this would work with jeans as well! ;)

DISH forever black (31 inch inseam) $132

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These Yoga jeans are super cute...but 'cute' doesn't totally cut it when it comes to our carbon footprint does it? Yoga jeans are made here in Canada. So, you can be cute and thoughtful at the same time!  Yoga jeans are so well made and superior fitting, they feel like custom made. (and you don't have to do Yoga or change a tire in them, just feel like you could)!

YOGA ankle skinny Miami jean $120

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Mavi has worked to create a system to produce finishes by which they use significantly less water and dyes all the while never loosing the value of quality design and fit. Don't be afraid to try the distressed look. Try a crisp blazer or white shirt and knee high boots to balance out the casual nature of the weathered denim design.

Mavi Alexa ankle used ripped vintage (28" inseam) $118 sale price $79

Just yesterday my 9 year old asked me..."if you're not dismayed are you 'mayed'"? Believe me, you'll totally be 'mayed' by choosing any of these premium denim brands;the exceptional fit, design and the care they take in production. Because if your passion for caring for the planet meets your fashion passion...it will truly feel good to slip these on!

Yours in Fashion passion...

Suzanne M.

Why do we think these are such great brands? Find out more here

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With the current trend towards throw away clothing being offered by the 'fast fashion' industry it has become apparent that customers should be questioning where and how their clothing is made.  Plum is also concerned because we have seen this trend growing every year for the past fifteen years.  It is wasteful and the business model seems to be inclined to abuse desperate workers unseen in countries far away from Canada.  

Plum has chosen three jean brands that we think offer the best and most sustainable options for our customers as well as being the most comfortable and fashionable styles available.

Yoga Jeans are made in Quebec where employees get the benefit of fair labour standards, health coverage and disability and retirement benefits.  We love this product because it is definitely NOT a throw away item and as a cost per wear option it is much cheaper than any Fast Fashion alternative.  Plus they are amazingly comfortable.  Customers are thrilled with this product.

MAVI jeans are made in Turkey which is an associate member of the European Union. The company adheres to explicit and strict environmental standards.  Mavi is improving its technology every year and cleans all water used in processing and dying.  MAVI is a member of the Fair Labour Association (FLA) which inspects working conditions frequently and keeps the workplace to a very high health and safety standard in Turkey.

dish is a Canadian company with a factory in Pakistan.  This denim option is for the truly active individual who wants a 'performance' textile with exceptional style.  

Read the words of company founder Gary Lenett from an article by Amanda Ross in the September issue of Vancouver Magazine.

“If you see a beautiful Egyptian cotton shirt and it’s $19.99, you have to ask yourself, how do they do that?” says Gary Lenett, founder of local athleisure brand Dish and Duer. It’s just one Vancouver label fighting against the disposable nature, material excess and human costs associated with “fast fashion”—a trend that he says will see 67 pounds of clothing per person end up in landfills this year.
“The truth is, you get what you pay for, and someone is losing along the way to give you that shirt for that price,” Lenett says. And while Dish and Duer manufactures overseas in Pakistan, its 24 factory workers are paid a living wage, rather than by the piece, ensuring both quality of life for the employees and a quality product for the end consumer. For Lenett, a thoughtful process is paramount, no matter where something is crafted.
 
Owners of Plum
Katie O'Brien and Ed Des Roches
 
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Moody blues...

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MOODY? ME? Never! Let's be real, I'm human, not digital, programmable software.  Moods change and your desire for different things ever evolving. But thankfully, Plum carries three of the top, steadfast denim brands in today's market, consistent in their quality and style goals. Perfect for our ever changing West Coast life. Because it's comforting to know, some things remain constant...YOGA, MAVI, DISH (and Plum).

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The MAVI Emma boyfriend jean is designed specifically to look like you've had them for years. Maybe longer than the boyfriend...lived in, loved and so very easy to craft a funky, YOU-ful look.

Mavi Emma boyfriend dark R-vintage $108

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Gone are the days when putting on a pair of jeans was like trying to put panty hose on a cat...a painful and useless experience! I adore these jeans. They fit like they were made for me, move with me (and no cats were hurt during the process)! Wear them with the highest heels and a scrumptious blazer like Plum's draped front and a saucy t shirt.

Mavi Ashley mini flare (34" inseam) $118

Plum draped front jacket (caramel or wine) $135

Bear Dance 'talk to the paw' t (ivory or white) $35

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Not to be outdone is Dish, an innovative, Vancouver based company which regularly explores and creates new denim blends. Their goal is to accommodate the active, moving, sweating person (which we as humans surprisingly do), with style. So go ahead, hop on your bike and head to work...Dish makes an amazing black denim that is just beyond compare, tailor made for the active west coast style. Despite the compulsion to show off your dexterity in these jeans, it will do fine for the more usual professional settings. Wear with this pretty, floral top.

Dish forever black 28" skinny jeans (black) $132

Plum 3/4 sleeve top with back keyhole (black or blue) $49

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And last but certainly not least by any means Yoga jeans. A true leader in the denim industry. Made in Canada, the top priority (beyond style) of Yoga is to truly fit and conform to a woman's body (not the other way around)! High rise, an on trend style component, creates a gorgeous silhouette and comfort beyond compare.

Yoga ankle skinny Miami jean $120

The beauty of denim is that it never looks the same on any two people. And the best part is, Plum carries the top brands, with our real west coast life in mind. So go ahead, find your fit without compromise! 

Yours in Fashion passion...

Suzanne M.

 

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They paved paradise...

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5 DAYS ONLY...15 % off regular priced blue denim jeans...in store only.

Finding the right jeans (fit, colour, wash) is like finding a good parking spot in downtown New Delhi.  And we thought we had it bad. Apparently worldwide, New Delhi ranks as 'the' worst place to find that 'magic' spot, followed by Bangalore, Beijing and Moscow. And when you do find that spot, it's like winning the parking lottery! So much the same with jeans. And once found, it's a good idea to keep following that brand. There's a very good chance the fit they use remains fairly constant. Plum has the best brands which consider all denim issues of utmost importance - DISH, YOGA and MAVI.

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What a great pair. Cotton candy pink with the rugged, distressed look. A great contrast, each playing off the other's bold and soft features! All that's needed to balance it out is a plain white t shirt and a contemporary necklace. Footwear is really based on where you're treading!

Mavi Emma dark R-vintage

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A faded denim such as the Dish straight leg above, looks great paired with red (be it red shoes, red scarf or even red lipstick). Since they are straight leg, perhaps keep the top from being too loose and baggy in style. Another denim made for movement, with lots of stretch content.

Dish performance denim - straight leg - light stone

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Perhaps a departure from the skinnies? The slight flare is fantastic!! Photo does not quite do them justice. The finish is so authentic looking. They're great (as above) with heels, slide nicely over boots, a wedge or an espadrille (for maybe more of a 70's vibe).

Mavi Ashley mini flair

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Aren't these just a sexy little jean for the spring? Great ankle length, high rise and really comfortable stretch content. Really cute with a Cuban heel ankle bootie, retro bootie or even an oxford in a bold colour, just for fun.

There are parking spaces, backspaces and head spaces but the most important is closet space because you can always take the bus, grab a pen or get some air...but you can never have too much closet space!

Yours in Fashion passion...

Suzanne M

 

 

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Anything but basic!

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Jeans are like what milk is to your grocery list...a feel good, comfortable basic! Today there are ample cuts and styles with fit and comfort in mind, leaving you with no excuse for ill fitting jeans. Yoga jeans have been at the top of the best denim list for many years. We can brag about them being Canadian made however while they use premium fabric, finishes and washes, they do not come at the same steep price of their competitors. As well, there is Mavi with it's unparalleled eco friendly processes.  Lets have a look at a few of both brands:

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These are Plum's A-mazing...hottest selling jean. The very sought after vintage finish denim with a skinny cut, high rise and just an incredible stretch, these will be your new go to jeans!! (You will have to buy more than one as you will not want to take them off).

Yoga Italy jean hand sanded $148

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Another style to try...Mavi's Alexa used vintage. Great with the basic Tobias blazer (above) but would work easily well with a cable knit sweater and flats.

Mavi Alexa ankle used ripped vintage $118

 

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Here's another great Yoga style, easy peasy pull on high rise legging jean. The comfort of a legging with stretch denim. Designed for a busy, no fuss lifestyle.

Yoga pull on legging style (royal) $99

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An effortless, lifestyle cut, this is the Mavi Emma boyfriend vintage. A looser, casual cut for an uncomplicated, relaxed feeling. Play up the girl part with the heels or throw on the Pimsols.

Mavi Emma vintage dark vintage sporty sale price $59

Denim is definitely a way of life here in Canada and how wonderful is it to find a made in Canada brand like Yoga or a brand like Mavi that puts equal importance on the environment as it does it's designs.  Plum makes sure to align itself with such top brands. Be sure to put these on the top of your grocery list!

Yours in Fashion passion...

Suzanne M.

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