denim
Submitted by Suzanne on Thu, 08/28/2014 - 11:55
Welcome back fall (almost), I've missed you. Time for a coupon, for return to school, end of vacations and time to put your clothes back on. I meant jackets, boots and pants! It's been an exceptional summer, with lovely sundresses, sandals, short shorts and the occasional ALS challenge...burr!!!
So, the season I love the most...autumn has arrived!! Love the jackets, boots and the urge to wear jeans again is emerging! And long gone are the days when I was a girl where there were only 2 fits, the guys fit, and skinny girl fit....(which I was not). And Levi's dominated the scene. Now there are more brands than twitter accounts. Plum has some of the best fitting, best looks in denim. This from a certified denim hoarder.
Mavi makes some wonderfully fitting jeans. With some very innovative denim processes and finishes. Love the Alexa skinny jeans (above). (nope, I'm still not skinny) but I love that I can wear something that says 'skinny' on the tag. Mid rise typically means that you need not feel like you're wearing your 'mom's' jeans, however, comfortable enough so that you're not spending the day pulling up your kids AND your pants.
The Mavi Molly (above) have a ubiqitous leg cut. Sophisticated looking, ideal for pairing with stillettos, and great with boots as they fall just nicely over the width of the boot. The dark finish is a great alternative in many social occasions to black pants. Acceptable in many work environments and worn with a blazer to bring balance to the casual nature of denim.
And of course these super sexy dark skinny (Yoga jeans). I love the rock star influence with the super edgy heel, works well with the zippers.
FEATURED ON OUR EMAIL, the Mavi Jogger are the most amazing jeans I've ever owned. And trust me, I could open my own denim store (ok maybe more of a closet). Made of cotton, eme and elastane, they're like jogging pants in disguise. As they have the perfect denim finish. Don't let the drawstring and elastic waist fool you. While they can endure any and all activities you throw at them, such as you accidentally fall asleep in them, you won't awake feeling like you've been wearing a torture devise. These are very fashionable jeans (comes also in a darker shade). Roll them up for a casual look or down with slingbacks. I purchased several pairs, some to fit snugly with tunics, and some loose, more boyfriend style. You have to have these! Go get a pair now! I'll wait here.
This great coupon features some of the best denim around, Mavi jeans made in Turkey, Yoga jeans, made in Canada, and new Dish jeans. This coupon is for a limited time, so waste no time pondering. Go and prepare yourself for the season of scarves, hats, apple cider, romantic walks through the colorful leaves (and then raking them up)!
Kickstart fall with this great coupon. Limited time. Fall will last longer than this coupon.
Coupon details:
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$ 20 off Mavi, Yoga, Dish regular and black denim
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August 29 to September 14
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Dish exclusive to Calgary location
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cannot be used in combination with any other offer
Get your coupon here.
Have fun with your Fall denim Harvest
Yours in Fashion Passion
Suzanne M.
Submitted by Suzanne on Wed, 06/04/2014 - 12:41
How to tell if you're a cowboy (or girl)?
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Do you drive a truck?
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Do you own a horse
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Do you like country music?
If you answered no to any or all of those questions, take heart, you can still be a cowboy (or girl). Because who doesn't love denim? It's not just for the Stampede. Although, right now would be a good time to get prepared. Plum has a not-to-be-missed denim sale right now in 2 locations only. Plum in Kelowna and Plum in Calgary. All denim no less than 20% off. (so, get in your truck and drive there)!
I love this kimono look. So fresh and light. (no horse required). These jeans have so much stretch in them, you'll forget you're wearing them.
Yoga jeans are my ultimate favorite. (how can you tell I love denim, if I could have denim children I would). Speaking of children, there's been a shift in recent years to 'yoga' wear. Young girls used to want jeans only, now it's yoga wear. The marriage of the 2, the incredible stretch all in the form of a great denim fabric, and multiple style options, what else could you want? Love the cut of the leg on these; just enough leg width to fit over your boots.
And lets not forget white (oooh, watch where you sit!)? A blank slate for all co-ordinates. However, my children would see it as a lovely fresh place to draw. (keep writing untensils out of reach).
I think I'm more of a city cowgirl. I love my denim, but I ride a bike, does that count?
Don't miss this sale. Promotion (in 2 stores only) ends June 15th. Don't miss out.
Yours in Fashion Obsession..
Suzanne M.
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Submitted by Katie on Wed, 05/28/2014 - 17:06
Plum has carried many styles of Mavi jeans for years. This season we also have Mavi shorts, skirts, and jackets.
For those who are curious, here is some product knowledge that Mavi recently sent us. (Make sure to check out the video at the end, who knew the crazy technology that goes into making our favorite washes!)
Founded in Istanbul over 30 years ago, Mavi designs contemporary, fashion-premium denim with the forethought of maintaing inspiration, modern design and ensuring accessibility for all; this also applies to our environmental footprint. Mavi continues to work tirelessly on minimizing or eliminating the use of water, energy and chemicals in its production.
We start with selecting the right fabric to best achieve the final look with the least amount of dyes, ingredients and water possible. The quality of the dyes and ingredients accounts for a large amount of savings: the higher the quality, the less used, and the more water saved in the rinse process.
The introduction of 3 different machine sizes has also helped us to produce small batches, or sample runs, with just the necessary amount of water and chemical components. Working together with our laundry machine suppliers we have developed machines that use a scientific spray method, timed perfectly with the spin cycle for efficient penetration and optimal coverage in the least amount of time, helping us reduce the water and ingredient used by 50% and the energy use by 40% while producing 70% less waste water compared to conventional machines.
Currently we are working on our ozone bleach process. The completion of this project will prove to further increase water savings by a substantial amount.
Inspirational, modern and accessible. Mavi Fits our planet.
This is a promotional video from the company that manufactures the machines used by Mavi for washes.
Mavi Alexa mid-rise skinny jean. Available at Plum.
photo credit: Mavi
Submitted by alicia on Wed, 09/14/2011 - 16:05
We can't stop thinking about the essential fall layering pieces like sweaters, scarves, boots, and of course, the right jeans (no closet is complete until you own a pair of jeans that you absolutely love). This season, Plum is proud to carry a wide selection of Mavi Jeans. Their products are made to look and feel like premium denim, without the matching price tag. We've highlighted a few of our favourite styles for you, from wide leg to skinnies and somewhere in between.
Dawn is a modern, high rise trouser. This style flatters the waist whilst elongating the leg. Pair it with a slouchy tee or a patterned georgette blouse to complete the look.
Mavi Dawn Trouser $88
Molly sits higher and tapers near the waist matching the natural line of the body. This style is also slimmer in the knee with a slight bootcut. It’s a consistently popular fit at Plum, featured in some new washes for fall.
Mavi Molly Bootcut $98
Alexa is a sexy mid rise that is narrow throughout the entire leg and tapers at the ankle. They are the perfect skinny jean to tuck into a great pair of boots!
Mavi Alexa $88 (Alexa Gold $130)
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Submitted by Katie on Tue, 04/26/2011 - 12:17
My goal when buying denim for Plum is to get the premium denim look for under $110!
Arguably the most comfortable jeans you will ever own, everyone seems to LOVE their yoga jeans! Each yoga jean design is created with a unique 5 way stretch and is made in Montreal. This season we chose a skinny indigo clean wash with ankle zipper that seems to suit every body type. The highrise slim overdyed black yoga jean is a reigning favourite at Plum, so we've brought them back for spring!
Mavi is pretty much the most unpretentious premium denim for under $98! The Molly style has been such a huge success that they've made them in bootcuts, skinnies, slims, and crops. It's a style that is cut higher in the back and curves nicely to a medium rise in the front. You could say that they have you covered!
My pick for you this spring is the Keira. It's a cropped skinny in a great soft washed denim.
From April 28th until May 10th, $5 from every pair of denim purchased at Plum will go to Breast Cancer Research. Details here.
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