No Guru Posts Tagged with fashion

What's in a dress?

June 7, 2017

CONGRATULATIONS to the winner of Plum's Big Sisters draw...Claudia from Calgary. Thank you for supporting Big Sisters and we hope you enjoy your shopping trip! I'm sure we all had a favourite dress from childhood, forever burned into our memories or on a wrinkled old, dog eared photo. I ha...

Read the post

Age is a feeling not a number

June 7, 2016

Plum just turned 35....what's in a number?  Many decades of great styles, great trends, great staff and customers! Great article in the Vancouver Sun in honor of the 35th anniversary. I do n...

Read the post

Plum's owner explains new Pieces concept store.

October 1, 2015

As owner and buyer for Plum for 35 years I have learned to become disciplined in what I purchase for our customers.  Contrary to what you may imagine I cannot buy whatever I want.  Plum customers are very specific about what they want and need, so a Plum store must be balanced, consistent ...

Read the post

Everything is attitude!

September 30, 2015

Congratulations is in order, Plum has won an award, read about it here!   What is a fashion attitude? Does it leave the image of a perpetually morose looking Victoria Beckham in your head? While Ms. Beckham has undeniable style, we don't always aspire to look like someone drove...

Read the post

new arrivals...the first hint of fall!

August 13, 2015

Note that Plum's dress and jacket designs are produced in limited quantity, do not miss out on your size or colour by pondering too long. New arrivals. And no, I do not mean the relatives at the airport with luggage, or your sister's new baby. I mean, fashion, fresh new styles to make your ...

Read the post

What's new in dresses for spring?

February 25, 2015

Dresses are at the top of what I instinctively look for whenever I go shopping for a new season. Plum is my first stop. Not only do they start with a fit model that generally has the most common proportions but the many years of experience of the pattern makers means different designs must be made t...

Read the post

All the best of the Season and the coming year from Plum.

December 17, 2014

Kate and I, and all of the Plum staff, want to take a moment to thank our customers for their business during the previous year and to wish you the best of the season. We know you have more choices than ever of where to shop for your clothing so we sincerely appreciate that you have chosen our comp...

Read the post

Fictional Fashion Sells

October 4, 2014

There’s a lively debate going on at Plum about whether or not fashion advertising should be ‘aspirational’ or ‘real’ or some component of both.    ‘Aspirational’ advertising presents something people will long for, something they would...

Read the post

Fashion is biology?

September 26, 2014

We recognize that not everyone loves fashion. Lots of people just want to get dressed for function and are in a place where how they look doesn’t seem as important as what they do. Fashion is still considered by many to be a frivolous or unnecessary expense. However, many people are unaware of...

Read the post

Using the Rules of Line: Creating or Cancelling Curves

March 4, 2014

The lines we choose in our clothes affect our appearance--we can either harmonize them with our features or contrast them to emphasize or detract from our natural shape. Unless you want to cancel your curves, the key to line is to know that curved lines emphasize the curves you naturally possess. ...

Read the post