Feelin' it!


What guides your fashion choices? Body shape or size, how you feel in it, what you read or something else? For one thing, we're quite influenced by others opinions. After all, people read blogs (wink) and fashion magazines and are convinced they 'must' buy a turquoise, wide, vegan studded belt because...well, Vogue said it's a 'must!' Or feel just so 'empowered' in pink! This is where Plum staff come in. Convey your intention to them and they can help guide you, so the feeling is expressed in how you look!


I would say the feeling here Mona Lisa is, 'I feel so fabulous that if I so much as smile, it would be over-the-top'! This very understated, dress comes in very autumnal hues and can also be worn as a tunic (depending on your height).

Simone cocoon dress (with pockets) (black, plum or wine) $129


Maybe there has always got to be a different or unusual element to your style choice. A great addition to your casual wardrobe, this top incorporates something unique with the asymmetric zipper to an otherwise basic style.

Very J asymmetric knit top with zipper (charcoal or olive) $69


Perhaps you like to make yourself and everyone around you laugh...(or you love cats); graphic t's are a great addition. The feeling is light hearted and the simple nature of the colours make matching a breeze!

Bear Dance 'I work hard' (black) t shirt $35


If showing your feminine shape is the ultimate requirement, check out this absolutely stunning Simone design. Very forgiving fabric as it's comprised of poly/rayon and spandex. As well the collar adds a slight retro feel to the whole fitted, 50's vibe.

Simone sheath dress with collar (blue or wine) $149

Speak your feelings with what you wear... (But using a dictionary never hurt anyone)! ;)

Yours in Fashion passion...

Suzanne M.

Check out Plum's online store at any time, but for more personal service, check one of Plum's 7 locations near you. Very well fashion educated staff are happy to assist you!

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Fashion is biology?


We recognize that not everyone loves fashion. Lots of people just want to get dressed for function and are in a place where how they look doesn’t seem as important as what they do. Fashion is still considered by many to be a frivolous or unnecessary expense. However, many people are unaware of the deep connection between how they look and how successful they are in life.

Although we try hard ‘not to judge a book by its cover’, the fact is that our brains aren’t wired that way. The part of our brain that judges is lightning fast, while the part that tells us to look beneath the surface is very slow. In the first moments of meeting you, people will be making judgements (often subconsciously) about how smart, capable, educated and likeable you are. They’ll also make assessments of your socioeconomic status, where you live, if you’re dating or married and if you’re trustworthy. People who ‘pass’ these judgements have an easier time with making social connections and building relationship than those who don’t. Every time you show up, you’re making a statement about who you are – the more accurate these statements are, the easier it is for people to get to know you.

Fashion is just one tool in the toolbox – it’s designed for you to pick and choose things to express who you are in a visual way. No matter what your value set is around fashion, there is something available for you to use to get your message across clearly. Are you a creative person? Maybe you’ll choose things that are more patterned, more colourful or more flowing. Are you a more conservative person? Perhaps solid neutral colours in modest cuts will suit you better. At Plum, we’re interested in helping you express yourself in the clearest possible way, so we’ve started an intensive training program with our staff so we can help you quickly find what you’re looking for and help you express your style in a way that suits you. Developed in conjunction with Katherine Lazaruk of ICU Image Consulting Inc., our program helps our staff understand colour, body shape, personal style and lifestyle more fully so we can help you find things that work. We call it ‘dressing with purpose’ and we hope you’ll join us on the journey as we learn how to serve you better.


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