No Guru Posts Tagged with wardrobe

Use Your Beauty - Don't Wish for Somebody Else's - Dress with Purpose

November 14, 2014

At Plum we like to combine the fun and artistic side of fashion to build a practical intelligent wardrobe. The basic elements are colour, shape, scale, proportion, line and texture.  This post is about texture, proportion and shape. The idea is to match your clothing with your natural features....

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Fictional Fashion Sells

October 4, 2014

There’s a lively debate going on at Plum about whether or not fashion advertising should be ‘aspirational’ or ‘real’ or some component of both.    ‘Aspirational’ advertising presents something people will long for, something they would...

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Fashion is biology?

September 26, 2014

We recognize that not everyone loves fashion. Lots of people just want to get dressed for function and are in a place where how they look doesn’t seem as important as what they do. Fashion is still considered by many to be a frivolous or unnecessary expense. However, many people are unaware of...

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Dress Mode

May 14, 2014

First of all, don't miss out on our PLUM PROMO; Spend over $100, qualify for a $15 coupon for later use. You do not want to miss out on this; details below.   Lets talk dresses... life is complicated... go to to work, pick up kids, pick up groceries, pick up laundry,  pick up t...

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Using the Rules of Shape: Creating Balance with a Jacket

March 27, 2014

Your body shape is determined by the proportions between your shoulders, bust, waist and hips. But no two bodies are alike. By knowing the shape of your body, you can understand the different effects clothes have when you wear them. If you find that one part of your body is out of balance with the o...

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Using the Rules of Texture: Wearing the Right Fabrics

March 18, 2014

The tactile nature of your skin and hair make up the overall texture of your appearance. If your skin is clear of natural markings, and your hair sleek, you have a satin and shiny texture. On the other hand, if your skin is freckled, and your hair is naturally wavy, you have a suede and matte text...

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Using the Rules of Proportion: Necklaces and Belts

February 25, 2014

Belts and necklaces are wonder accessories. Not only do they tailor, polish, accent an outfit, but they also create focal points to draw the eye. Using them skillfully can help highlight and balance your proportions.  When you are adding these finishing touches to your look, adjust a long ...

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Transition into Spring

January 22, 2014

Struggling to find something to wear? You might need some new inspiration. During this transitional time between winter and spring, styles that were the mainstays during the fall season feel lackluster. A few fashionable pieces added now will make you excited about your clothes again until it&#...

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Why the Kersh Cardigans Make a Great Gift

December 11, 2013

We all love our Kersh cardigans. They warm us up when we are cold. They tie our outfit together when we need a final layer. And they even add a pop of colour. For these reasons, the Kersh cardigans are closet essentials that we wear over and over again.  This holiday season share your love wi...

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How to be Sale Savvy

November 26, 2013

We love sales for the thrill of the hunt. We also love to share our good fortune when we get a compliment on our find. Being sale savvy is about finding outfits that add new life to your existing wardrobe when the price is right.  Here are some ideas on how to shop this mid-season sale: ...

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