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We had a lot of fun coming up with this line!  First there was, "Dresses are like boyfriends ... if they are cheap they won't last the season" or " ... they have to make you look good yet give you the freedom to move "  or ... they have to fit you and not the other way around."  But our favorite was "Dresses are like boyfriends ... if you don't love them they end up going to your sister."

There is something thrilling about getting the right dress ... you know the one ... the one your friends comment on whenever you wear it.   And there is nothing that can transform you like the perfect dress - when you put the right one on, the result is instantaneous, you just know it ... it feels perfect!

But, finding that dress is not always easy because dresses are individual and the same dress can look completely different on someone else.  So finding the right one for you can take time ...  and sometimes you need help.  That is where we like to brag about our Simone dresses and the help that we can give you to find the one that is right for you ... and your lifestyle and your figure.  When you find it ... you want it to last.

We design a lot of dresses at Plum but we do not make that many in each style.  They are carefully made right here in Vancouver where we can watch each step.  Take a look at some of what we have this Spring!

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More Plum dresses on website.  ... read the full post and reader comments

 
Claudia's picture

From the archive: Plum's Fall 1995 Brochure

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Here's a copy of our 1995 brochure as seen on CBC. Prices are the same today as 1995! Remember some of these looks?

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Image  ... read the full post and reader comments

 
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Image  ... read the full post and reader comments

 
alicia's picture

Burnout T's BOGO is selling fast at Plum!

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Why are they called Burnout T’s?  

Burnout is the process of removing or "burning out" fibers in a fabric in a specific pattern, leaving others intact.

The burnout effect gives the fabric a semi sheer lacy look which results in a tee shirt that is very soft and light. The tee's are then over printed with beautiful florals, artful watercolour or baroque motifs to name a few... Plum has an incredible selection of prints all of which are exclusive to us.

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Wear them with jeans and a knock-out boy-friend jacket. Many of our customers have come in and bought four because the 9 prints are exclusive to Plum. For a short time only we are offering a BOGO (Buy One Get One) at $42 each until March 20.

How do they do it? It is a process of removing fiber in the garment. They produce a pattern on a fabric by printing with a substance that will destroy one or more of the fibers present, but not the others. Fiber Etch is used to eat cellulose fibers and works well on rayon/silk, hemp/silk and other blends of cellulose protein fabrics.

Plum's BOGO deal on plum.ca.  ... read the full post and reader comments

 
Claudia's picture

What's up with the Plum bags?

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Dear Plum,

My wife shops at your stores frequently, says its about the only place she can get the kind of jeans she likes; I say, fine, but when are you going to acknowledge the environment and do something about your bags? Each time she shops at Plum we gain another plasticky bag with heavy strings attached--what am I supposed to do with it? Why can't you get on the bandwagon like other progressive stores and have biodegradeable bags? Surely they can be just as strong and just as attention-getting as your lime green, blue string bags, which I still don't know what to do with because I can't even tell if they're plastic or paper--or what.

M.

Dear M,

Thanks for the input.  Actually you are correct, the "bandwagon" is the so-called bio-degradable bags but we have done some research and the so called bio-degradable isn't as good as the name suggests.   We have discovered that from 'marketing' perspective they are wonderful but from an environmental point of view the jury is still out.  The plastic in them remains and is washed into the water system because what holds the plastic molecules together decomposes but the plastic doesn't decompose.  

We are not experts and are trying to do our best but that didn't sound right to us.  So we chose to go with a bag that was actually reusable.  IE: better quality and easy to use for going shopping.  We felt customers like your wife might use them again!  We made our small bag usable as a lunch bag and we sell a really nice reusable bag for half of what they cost to produce.

We also explored the option of having paper.  Unfortunately, it meant cutting down a tree ... not so good.  Plus it also meant much larger packaging and therefore higher fuel costs for transport (not good for air quality).  So now we have a paper bag to replace the plastic lunch bag and it is made completely of recycled paper.  Customers seem to respond better to the paper bag.  We also recycle all our plastic that we receive when our products are delivered from overseas.  Local deliveries are done in our own truck which is an old 1980's beater but it is propane fueled ... we found it impossible to purchase a new truck because the new computerized engines we could not convert to propane.

It isn't easy as you can imagine, to be environmentally conscious ...but we are doing our best.  If your wife brings the bag back when she goes shopping we would gladly take it back and reuse it but what we would really love to see is if she reused it again ... that way we all win.

Thanks again for the input.

Ed  ... read the full post and reader comments

 
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