thinking of warmer days...

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The 4 Hottest Denim Styles at Plum

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My goal when buying denim for Plum is to get the premium denim look for under $110!

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Arguably the most comfortable jeans you will ever own, everyone seems to LOVE their yoga jeans!  Each yoga jean design is created with a unique 5 way stretch and is made in Montreal.  This season we chose a skinny indigo clean wash with ankle zipper that seems to suit every body type.  The highrise slim overdyed black yoga jean is a reigning favourite at Plum, so we've brought them back for spring!

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Mavi is pretty much the most unpretentious premium denim for under $98!  The Molly style has been such a huge success that they've made them in bootcuts, skinnies, slims, and crops.  It's a style that is cut higher in the back and curves nicely to a medium rise in the front.  You could say that they have you covered!
My pick for you this spring is the Keira.  It's a cropped skinny in a great soft washed denim.

 

From April 28th until May 10th, $5 from every pair of denim purchased at Plum will go to Breast Cancer Research.  Details here.

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"In May 1997, the CURE Foundation inaugurated NATIONAL DENIM DAY, its main fundraiser. This event is held annually on the Tuesday following Mother's Day. Businesses, organizations and institutions across Canada are encouraged to allow employees, members and/or students to wear denim and receive CURE’s ‘pink flower’ ribbon in exchange for a suggested $5 donation.

According to statistics from the Canadian Cancer Society, 23,200 new cases of breast cancer in women and 180 new cases in men were diagnosed in 2010. Of these, 5,350 proved to be fatal.

Wearing jeans has never been so important!"

 

From April 28th until May 10th, 2011, Plum will contribute $5 to the Cure Foundation for every pair of jeans we sell.  Get involved and don't forget to wear your denim on May 10th!

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alicia's picture

Have you thought of being a Big Sister?

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Big Sister Annamaija with her Little Sister is Alyssa :)

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Most of our customers know that Plum has been a Big Sisters sponsor and supporter for many years.  As one of Plum’s owners I have been on the Honorary Board of Directors.

Every May we do a fundraiser that has a prize draw but today we have a different message.

Big Sisters of BC Lower Mainland needs your help.  Right now, there are an unprecedented 180 girls on the waitlist and we want to match these girls with positive, female mentors as soon as we can.  Through their supportive friendship, our volunteer mentors help to enhance the self esteem of girls (ages 7-17) who are facing many uncertainties and pressures as they grow up.  Many Little Sisters have difficulty believing in themselves.  Your belief in your Little Sister may be the pivotal change that she needs. Volunteer as a Big Sister or Study Buddy tutor!

 If you are interested in learning more about attending an information evening and shop night at the Granville store please email me at ed@plum.ca and I will be pleased to send you more information.

 If you cannot attend the event but want more information go to:   http://www.bigsisters.bc.ca/en/Home/Volunteering/VolunteerOpportunities.aspx

 Thank you for being a customer and a supporter of Big Sisters.

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cheap thrills?

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 I admit it, buying lots of clothing at cheap prices can be a thrill… but it’s amazing how short lived that excitement is.  A closet full of “cheap thrills” can be … well … boring? 

The pleasure of wearing something really wonderful is more long-lasting I find.  Our design department loves the thrill of “wearing” something that feels fabulous … something that fits perfectly and looks good every time you wear it. 

 The difference is like eating fast food – cheap, fast and frequent compared to eating a meal that is prepared well and memorable with every bite.

Clothing should be like that.  Don’t you think?  Our closets should have fewer pieces but they should be well loved.  We should be excited to wear a dress that looks amazing, that people complement and that you go back to for any occasion because of what it feels like to wear.  But like a good meal, it takes time and attention to detail to design and make a beautiful dress.

 Our Simone line is our attempt at making dresses that you can be proud to wear.  The staff in our stores would be thrilled to show you what we have that will be exactly right for you.  So ask them to help … they know their stuff. 

You will be so happy to own a dress that looks sensational and feels wonderful to wear.

 

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