The Boyfriend Jean

 

Well, it is officially September and officially too late to keep pretending that fall isn't happening. The air has definitely started to have a bit of a nip to it, especially in the evenings. So chances are, you're probably grudgingly looking into revamping your denim wardrobe. It's getting just a liiittle bit chilly for bare legs.

Luckily, your denim options have never been greater (great as in many and great as in awesome). We've already talked about wide leg jeans and skinny jeans, today it's time to put the spotlight on the boyfriend jean.

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People can make the mistake of thinking that the relaxed fit of the boyfriend jean isn't sexy. Wrong-o. You just have to keep the overall tone of your outfit sophisticated, and the look comes together beautifully. For example (since we're borrowing from the boys anyway), try topping off your boyfriend jeans with a tailored jacket.

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Tailored blazer, $195 and Mavi Boyfriend Jeans, $98.

This is one of my favourite looks for fall, and one of the easiest to wear! You can pair almost any kind of top with the boyfriend jeans (t-shirts and button downs are my favourites) and add a structured jacket for a wearable, fashion-forward look. 

I recommend finishing this look off with a fetching pair of pumps or wedges. We like borrowing from the boys, but I say let 'em keep their shoes. Some heels, or even a cute set of ballet flats, will keep your outfit appropriately chic.

 

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And now for something a little bit special! Starting this Friday, September 7th, we're helping you build your fall wardrobe with a promotion. We're offering a lace trimmed cami, pictured above in one of eight delicious fall colours, for just $2.00 with any purchase of $75.00 or over.* This offer is only good while quantities last, so get 'em while you can!

*Not applicable to previous purchase, limit one per customer.

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Fashion's Night Out at Plum

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Got plans this Thursday evening? Well, now ya do. This Thursday, September 6th, marks an historic event for Canada. Fashion's Night Out, a global celebration of all things fashion-related, is coming North of the border. For the first. time. ever! 

And you can bet that Plum is going to be a part of it. We're a local company that is passionate about personal style. Naturally, we were thrilled to learn that Vancouver would be a host city of this fashion phenomenon, which originated in NYC.

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We will be hosting a shop night on September 6th at three of our locations (North Vancouver, South Granville, and Kitsilano). You can enjoy longer hours - we'll be open until 10pm - and a gift with purchase over $75. At our South Granville location, you'll have a chance to meet our designer, Claudia Agusti, at 6pm. Meanwhile, I'll be working at our Kits location, and I'd love for you to come say hi! 

One of the goals of this night out is to get people excited about shopping locally. Plum manufactures about half of our merchandise right here in Vancouver. This means that from design to production to shipping, we're able to monitor the quality of our garments. Expect quality and shop locally.

Plum is proud of our locally designed, locally manufactured clothing. Watch the process, step-by-step, here.

 

Want to learn more about Fashion's Night Out? You can find their homepage right here.

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Julie, a loyal Plum customer, purchased our beautiful retro style white dress for a wedding she attended in early August. The dress fit her to perfection, and her husband took a picture of a glowing Julie before the ceremony.

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I spoke to Julie about what happened next, and it wasn't a happy story. Sitting at the reception, she was served a glass of red wine, full to the brim. She noted that having some water was in order, and with that, she grabbed the pitcher and caught the ledge on the wine glass. Down went the wine, covering Julie's white shift. She was beyond devastated.

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Shortly after the big spill, Julie - who had developed a close relationship with our manager - emailed the before and after pictures to Sue, truly showing how upset she was. Sue remembered there was only one dress in Julie's size - at the Kelowna store. After talks with the owners of Plum, it was decided that we would have the dress couriered to White Rock and ultimately gift the dress to Julie. We lured her into the store on the premise that we had a super stain remover for her to try. When she arrived, Julie was given the dress.

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[Julie (second from left) with Plum staff: Lydia-Rose, Alyssa & Meredith]

Julie was so thrilled with Plum's generosity, as the gift was so unexpected, and is planning to wear it in October, as her husband is taking her out for dinner on her birthday (she mentioned she would drink only white wine while wearing her new dress). Of course, nothing can take away from the memory of the spilled red wine, but Julie will be able to make new memories with her gorgeous little dress. We now know we have a forever Plum customer in Julie.

 

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Free Fall

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Fall is kind of a mixed bag, isn't it? On the one hand, it will be sad to see the summer go, taking the heat and the long hours of daylight with it. But (major but), fall is undoubtedly the most fun season to dress for. So let's get excited! Who am I kidding, I was excited for fall in July. I love layers, what can I say?

In the spirit of back-to-school, I present to you a lesson in dressin' for Fall 2012.

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This is math I can see myself getting on board with.

Fall is the perfect time to work your layering skills , so it's a great time to get back to basics. Most importantly, you'll need a pair of great skinny jeans. They (along with a cute pair of boots, of course) can be the perfect foundation for your fall wardrobe, providing they fit you just right. We like Yoga Jeans for their legging-like stretch and fit with their true denim durability.

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Skinny Yoga Jeans with ankle zip, available in Indigo and Black, $120

From there, the options are endless. Try any of these toppers for an A+ fall look.

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Our classic military jacket ($189) creates a streamlined silhouette for instant sophistication, whereas the cowl neck sweater dress ($79) is perfect for a laid-back environment. Finally, a fitted ruffle front tank ($39) give the jeans a more flirty spin.

Finish your look off with a colourful scarf and you have my ideal fall ensemble.

Tell me, what is your ultimate effortless fall outfit?

You can leave me a message here, on our Facebook page (https://www.facebook.com/PlumClothing) or tweet me @PlumClothing

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Tips on Wide Leg Jeans

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Fashion is fun partly because there is a huge wealth of dressing options on the market. Quite literally, there is something for everyone, every taste, and every style. But the number of choices we have to make when we're shopping (or even just getting dressed in the mornings) can feel a bit daunting at times. So it never hurts to have a few tips at your disposal, amiright? 

With that in mind, today on the blog we're going to be talking about how to wear wide leg jeans, a stylish and oh-so-comfy alternative to the skinny jeans that have been dominating the jean scene. I'll walk you through the pictures below and show you just how easy it is to seriously rock this trend.

A huge thank you to the fabulous Plum staffers who styled and modeled in these pictures!

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Lydia Rose paired her wide leg Mavi's (now only $49) with a cozy sweater and fringed bag, channeling the effortless esthetic of the 70's. The pendant necklace and bold print of the sweater keep the look pulled together and stylish. 

 

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Think wide leg jeans are not figure flattering? Think again. If you want to show off your shape, follow Amelia's lead. She tucked in her collared shirt and finished the look off with a wide leather belt. The long line created by her pendant necklace keeps the outfit from looking broken up.

 

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If you want to dress your jeans up a notch, swap out a more casual top for a sheer blouse and blazer, like Lydia Rose did. Add some chunky jewellery and a textured bag and you're polished (but with a cool edge) for your evening out.

Heels or wedges look fabulous with wide leg jeans, particularly if you're petite, but I know not every woman is a fan of them. If you're apprehensive, look for a low wedge with a slight platform at the toe. This keeps the angle of your foot from feeling too extreme while still giving you a little bit of extra height.

And remember, there are no hard and fast rules in fashion. If you're unsure of how to style a particular item, just experiment with it. And don't forget to have fun!

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Our gorgeous gals are wearing head-to-toe Plum, except in the final two pictures, where she's added ZigZag shoes and sunnies.

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