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We were trying to be playful but it seems that one or two people took offense to boyfriends going to sisters like discarded dresses.  Who knew?

 (Our email said, "Dresses are like boyfriends ... if you don't love them they end up going to your sister.") 

 But we are expert in our dress designs ... and it just might be in our genetics.  Here is a fun photo of Great Grandma Tobias (you may recognize the name of our "Tobias" line).  The picture is of the great grandmother of our daughter Simone (which is the name of our dress line).

 We thought you might enjoy the lovely dress she seems so proud to wear. 

As nearly as we can calculate this picture was taken in Saint John NB in 1920. She was born in Lebanon in 1900. 

Great Grandmother Sittee Tobias

Great Grandmother Sittee Tobias

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We had a lot of fun coming up with this line!  First there was, "Dresses are like boyfriends ... if they are cheap they won't last the season" or " ... they have to make you look good yet give you the freedom to move "  or ... they have to fit you and not the other way around."  But our favorite was "Dresses are like boyfriends ... if you don't love them they end up going to your sister."

There is something thrilling about getting the right dress ... you know the one ... the one your friends comment on whenever you wear it.   And there is nothing that can transform you like the perfect dress - when you put the right one on, the result is instantaneous, you just know it ... it feels perfect!

But, finding that dress is not always easy because dresses are individual and the same dress can look completely different on someone else.  So finding the right one for you can take time ...  and sometimes you need help.  That is where we like to brag about our Simone dresses and the help that we can give you to find the one that is right for you ... and your lifestyle and your figure.  When you find it ... you want it to last.

We design a lot of dresses at Plum but we do not make that many in each style.  They are carefully made right here in Vancouver where we can watch each step.  Take a look at some of what we have this Spring!

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More Plum dresses on website.  ... read the full post and reader comments

 
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From the archive: Plum's Fall 1995 Brochure

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Here's a copy of our 1995 brochure as seen on CBC. Prices are the same today as 1995! Remember some of these looks?

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Burnout T's BOGO is selling fast at Plum!

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Why are they called Burnout T’s?  

Burnout is the process of removing or "burning out" fibers in a fabric in a specific pattern, leaving others intact.

The burnout effect gives the fabric a semi sheer lacy look which results in a tee shirt that is very soft and light. The tee's are then over printed with beautiful florals, artful watercolour or baroque motifs to name a few... Plum has an incredible selection of prints all of which are exclusive to us.

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Wear them with jeans and a knock-out boy-friend jacket. Many of our customers have come in and bought four because the 9 prints are exclusive to Plum. For a short time only we are offering a BOGO (Buy One Get One) at $42 each until March 20.

How do they do it? It is a process of removing fiber in the garment. They produce a pattern on a fabric by printing with a substance that will destroy one or more of the fibers present, but not the others. Fiber Etch is used to eat cellulose fibers and works well on rayon/silk, hemp/silk and other blends of cellulose protein fabrics.

Plum's BOGO deal on plum.ca.  ... read the full post and reader comments

 
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