Julie, a loyal Plum customer, purchased our beautiful retro style white dress for a wedding she attended in early August. The dress fit her to perfection, and her husband took a picture of a glowing Julie before the ceremony.
I spoke to Julie about what happened next, and it wasn't a happy story. Sitting at the reception, she was served a glass of red wine, full to the brim. She noted that having some water was in order, and with that, she grabbed the pitcher and caught the ledge on the wine glass. Down went the wine, covering Julie's white shift. She was beyond devastated.
Shortly after the big spill, Julie - who had developed a close relationship with our manager - emailed the before and after pictures to Sue, truly showing how upset she was. Sue remembered there was only one dress in Julie's size - at the Kelowna store. After talks with the owners of Plum, it was decided that we would have the dress couriered to White Rock and ultimately gift the dress to Julie. We lured her into the store on the premise that we had a super stain remover for her to try. When she arrived, Julie was given the dress.
[Julie (second from left) with Plum staff: Lydia-Rose, Alyssa & Meredith]
Julie was so thrilled with Plum's generosity, as the gift was so unexpected, and is planning to wear it in October, as her husband is taking her out for dinner on her birthday (she mentioned she would drink only white wine while wearing her new dress). Of course, nothing can take away from the memory of the spilled red wine, but Julie will be able to make new memories with her gorgeous little dress. We now know we have a forever Plum customer in Julie.