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Eco Friendly Denim by Mavi

Submitted by Katie on Wed, 05/28/2014 - 17:06
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Plum has carried many styles of Mavi jeans for years. This season we also have Mavi shorts, skirts, and jackets.
 
For those who are curious, here is some product knowledge that Mavi recently sent us. (Make sure to check out the video at the end, who knew the crazy technology that goes into making our favorite washes!)
 
Founded in Istanbul over 30 years ago, Mavi designs contemporary, fashion-premium denim with the forethought of maintaing inspiration, modern design and ensuring accessibility for all; this also applies to our environmental footprint. Mavi continues to work tirelessly on minimizing or eliminating the use of water, energy and chemicals in its production.
 
We start with selecting the right fabric to best achieve the final look with the least amount of dyes, ingredients and water possible. The quality of the dyes and ingredients accounts for a large amount of savings: the higher the quality, the less used, and the more water saved in the rinse process. 
 
The introduction of 3 different machine sizes has also helped us to produce small batches, or sample runs, with just the necessary amount of water and chemical components. Working together with our laundry machine suppliers we have developed machines that use a scientific spray method, timed perfectly with the spin cycle for efficient penetration and optimal coverage in the least amount of time, helping us reduce the water and ingredient used by 50% and the energy use by 40% while producing 70% less waste water compared to conventional machines.
 
Currently we are working on our ozone bleach process. The completion of this project will prove to further increase water savings by a substantial amount.
 
Inspirational, modern and accessible. Mavi Fits our planet.
 
This is a promotional video from the company that manufactures the machines used by Mavi for washes.

WATCH THE VIDEO HERE.
 
 
 
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Mavi Alexa mid-rise skinny jean. Available at Plum.
 
photo credit: Mavi
 
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Katie's picture

Raise your hand if you have a big sister. I don't have enough hands, because I'm blessed with 3 big sisters. Yes you can count your best friend who you feel is like a big sister. But maybe you don't have a big sister and always wished you had one. Someone to always confide in, bounce things off of and look up to. Someone who will support but not criticize you, no matter how silly you feel your ideas might be.

Some young girls are less fortunate, their parents (or parent), are stretched to the limit. Not enough time or resources to provide all of this. Here's your opportunity to help a little sister get her big sister. During the month of May Plum collects donations by asking our customers to contribute $2 to help match 2 little Sisters with their big sisters. From now until June 1, 2014, Plum will be matching donations up to $25, and, you get a chance to win a $350 Plum Gift Certificate! 

These big sisters play such an important role in the lives of these growing young girls. By providing much needed support and encouragement  which in turn can boost a young girls growing self esteem. With healthy self esteem, we know so much can be accomplished. 

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We also encourage you to attend the Big Sisters Spring Lunch:

 

Cathy Jones Big Sister Lunch – May 29th

 

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Please join us on May 29th at the 18th Annual Big Sisters Spring Lunch! Featuring keynote speaker Cathy Jones (This Hour Has 22 Minutes) and emceed by CTV's Keri Adams, this celebration of mentoring raises much needed funds to support the agency’s three mentoring programs. Together let’s share a laugh and change a life!

http://www.bigsisters.bc.ca/en/Home/events/springlunch.aspx  ... read the full post and reader comments

 
Suzanne's picture

 

If I need to look polished, quirky, elegant, or even sexy, I have the perfect item in my closet. When paired with my closet staples, I could wear a blouse every day of the week.

Whatever I’m in the mood for, there are plenty of styles to suit. For the office, a fun printed blouse adds a touch of my personality under a jacket. Then for weekend brunch, I can wear that same blouse over my distressed denim and with a bright Kersh cardi.

If I’m feeling casual, I’ll wear a button-up loose over a tank with my boyfriend jeans. But if I’m looking for something more polished, I can wear the same blouse buttoned up to the neck with a high-waisted pencil skirt. There's a blouse to interpret every bit of my style.

 

Plum blouses are exclusively designed by Plum and made in Vancouver.

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The sheer Plum polka dot tunic is the perfect travel companion.

Throw it over your denim then, wear it over your bathing suit as a cover-up.  

Also available in Black and White. $82

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Polish up in this crisp Plum short sleeve button up.

Wear it tucked into some Mavi Keira cropped jeans and accent it with red accessories.

 Also available in Navy. $75

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For a romantic look, this Plum sheer blouse in off white is the perfect top.

Also available in Black and Aqua. $79

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A Plum floral button up worn loose over a pencil skirt is dressy casual for the weekends.

During the week, it looks sharp with your work wear.

 Also available in Brown/Multi. $79

 

See what other blouses we have in stores here on our window shop page.  

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lindsay's picture

 

The tactile nature of your skin and hair make up the overall texture of your appearance. If your skin is clear of natural markings, and your hair sleek, you have a satin and shiny texture. On the other hand, if your skin is freckled, and your hair is naturally wavy, you have a suede and matte texture. But as we age or as we style ourselves, changes in our texture are bound to happen. When you match up the texture of your fabrics to your own texture, you are flattering your natural appearance.

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If you have a suede and matte texture, wear fabrics with surface interest like a jacquard. When compared to a smooth fabric, the jacquard harmonizes with your natural texture so that any wrinkles or freckles on your skin aren’t as prominent. On the other hand, if you regularly flat-iron your hair, your texture becomes more balanced. You could wear a textured fabric to better effect by choosing a solid coloured garment rather than a print.

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If you have satin and shiny texture to your skin, wear some fabrics with sheen to balance. Sheen attracts light which can draw attention so you would want to be aware that the style is flattering for you. On the other hand, if you can’t resist those shiny fabrics but you have a suede and matte texture, go for one with a print. The print would detract from the reflective qualities of the fabric and match your skin’s patterning, even if the fabric was smooth to the touch.

Play with textures to see where you fit at this time of your life, and notice how the different fabrics make you look. By knowing how fabrics affect your texture, you’ll be able dress for a better effect.

Find out more about the rules of texture and How to Wardrobe at plum.ca.

 

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lindsay's picture

 

From traditional plaids to more painterly prints, our options are limitless nowadays when it comes to our clothing’s patterns. If you love a print, but can’t quite get it to work for your body, it might be a matter of scale.

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If you are above average in scale, a large repeating pattern balances with your body, whereas a small pattern would only emphasize your height. However, bold patterns with a high level of contrast (like the one shown above) have a visual weight that your frame can also handle. Because visual weight is the ability for the pattern to draw attention, you could pull off a smaller print if it had a graphic quality to it, especially if the other design features of the garment matched your scale.  

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A small print can create the illusion of height if you are a petite woman, because it takes more of the pattern to cover your body. A large print, on the other hand, would overpower your frame. If you wanted to go for a bigger print, you could pull one off more easily if it had a blended pattern (as shown above). Because it’s hard to differentiate where the print begins and ends, the print has less visual weight so it can work for you, particularly if the garment`s design is suited to your scale. 

When trying a new print, ask yourself: Do I stand out more than this print? Or am I being swallowed up by it? By noticing how different prints affect your appearance, you’ll know more easily which ones flatter your body’s scale.

Find out more about the Rules of Scale and how to wardrobe at plum.ca.

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lindsay's picture

Share our Coupon to Win a $200 Gift Certificate!

Submitted by lindsay on Wed, 03/05/2014 - 18:08
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If you're a subscriber to our weekly e-mails, you've already seen our Spring 2014 coupon (valid March 6-23rd). If not, you can generate your very own Plum coupon by clicking here.

We would love you to spread the wealth! When you forward the coupon to a friend using this e-mail referral form, you'll be entered to win a $200 gift certificate to Plum!

If you prefer to refer your Facebook friends or Twitter followers, there is a link for that too but to be entered into our contest, your friends have to enter your current e-mail address when they generate their own coupon. Each person that does this will mean a chance to win for YOU!

Our lucky winner will be drawn after the coupon expires on Sunday, March 23, 2014.

Good luck and happy shopping!

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lindsay's picture
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