Chatter

Julie, a loyal Plum customer, purchased our beautiful retro style white dress for a wedding she attended in early August. The dress fit her to perfection, and her husband took a picture of a glowing Julie before the ceremony.

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I spoke to Julie about what happened next, and it wasn't a happy story. Sitting at the reception, she was served a glass of red wine, full to the brim. She noted that having some water was in order, and with that, she grabbed the pitcher and caught the ledge on the wine glass. Down went the wine, covering Julie's white shift. She was beyond devastated.

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Shortly after the big spill, Julie - who had developed a close relationship with our manager - emailed the before and after pictures to Sue, truly showing how upset she was. Sue remembered there was only one dress in Julie's size - at the Kelowna store. After talks with the owners of Plum, it was decided that we would have the dress couriered to White Rock and ultimately gift the dress to Julie. We lured her into the store on the premise that we had a super stain remover for her to try. When she arrived, Julie was given the dress.

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[Julie (second from left) with Plum staff: Lydia-Rose, Alyssa & Meredith]

Julie was so thrilled with Plum's generosity, as the gift was so unexpected, and is planning to wear it in October, as her husband is taking her out for dinner on her birthday (she mentioned she would drink only white wine while wearing her new dress). Of course, nothing can take away from the memory of the spilled red wine, but Julie will be able to make new memories with her gorgeous little dress. We now know we have a forever Plum customer in Julie.

 

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Laura Beth Cotter's picture

Plum Wants to Give You a Head Start on Your Fall Wardrobe!

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We've got two great draws this week. A draw for a pair of Yoga Jeans, and a draw for the Simone dress of your choice! You're welcome to enter both draws - you have to scroll down the page a bit to get the link for the Simone dress draw.

 

 

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You only have to enter once and you have a chance to win the Yoga Jeans of your choice! Contest closes August 10th. 

 

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 Contest Closes August 10th.

 

Any questions? Don't hesitate to leave me a comment!

Don't forget to mosey on over to plum.ca to sneak a peek at our fall collection.

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Rebekah's picture

Summer in the City

 

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Remember the days before retailers like Zara and H&M came to Western Canada? It was so exciting to shop their stores in the US and Europe because you knew that when you got home, no one else would be sporting your look. And that's exactly the kind of experience Plum gives visitors and locals alike. With about half of our merchandise produced in Vancouver by us, your look is truly unique and truly Canadian.

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Here are some of my favourite new arrivals (I guess you could say I'm falling for them, groan). These beauties are in stores now!

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Left to right: A sophisticated sheer blouse, $59, and a sexy snakeskin print dress, $135.

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A stylishly cozy cardi, $95, over a snakeskin print shell top, $59 (left). 

a gorgeous tailored jacket, $220.

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These are my favourite jeans! So comfortable I can do yoga in them. Made in Montreal they are both Highrise skinny's, (left) $110 and the right has leg zips at the cuff $120

 

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And now for something extra exciting! To get you as excited for fall as I am, we're doing a giveaway of some of our most covetable new arrivals. Two of our absolute favourite items at Plum are our Simone dresses (made in Vancouver) and our Yoga Jeans (made in Montreal). So we're giving you a chance to win one of each! Find all the details here.

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Rebekah's picture

Day 2 of the Keep it Real Challenge

 

Welcome to day two of the Keep it Real Challenge! What is the challenge, you say? Well, let me tell you.

Individuals and organizations have been asked to use social media (primarily Twitter, blogs, and Instagram) to encourage a positive and realistic portrayal of beauty in the media. On day one, June 27, tweets were sent to fashion magazines and their editors (using the hastag #KeepItReal) asking them to include at least one non-digitally altered image in each issue of their magazine. Today, bloggers have been asked to use their blogs as a platform to discuss the issue and offer their own insights. 

You can read all the details of the Keep it Real Challenge here: Keep it Real

I also encourage you to read the story of the awesome fourteen year-old girl from Maine who inspired the challenge. Click here to read about Julia Bluhm.

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I have been so inspired to see people (and a fourteen year-old girl, no less!) pushing back against the unrealistic and often very negative images of women we see every. day, in every form of media. Being bombarded with image after image of blemish-free, cellulite-free, PORE-free digitally altered models takes an obvious toll on the self-esteem of the media consumer, be they man or woman or child. 

Let's talk about Barbie for a minute (groan, I know, I'm sorry). Barbie has always been under fire for creating an unrealistic standard of beauty. But let's get real; Barbie is literally an unrealistic standard of beauty. If a person did look like that, it would not only not be pretty, it would be biz-arre. 

The problem with digitally altered photos in magazines is that they represent the same unattainable beauty Barbie does but use real women to do so. A woman without pores or imperfections simply does not exist in reality. But by airbrushing away these features on models and celebrities, the media insinuates that she does. You could, if you only used product x, y, or z. Even the most critical of media consumers can wind up comparing themself to something that does not and cannot exist outside of a computer program! 

That's why it's imperative that editors begin to integrate images of non-digitally altered women into their publications. They must provide a baseline of reality and offer a diverse range of images. In turn, we must be critical consumers of media and always question editorial and advertising choices.

Thanks for reading!

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Rebekah's picture

Retro Revamped

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 One of my most well-guarded industry secrets is that fashion is (get in close, I'm only saying this once) cyclical. Oh wait, that's no secret at all. It seems to be a matter of course that each year our favourite fashions of the past are reinvented for the latest season. This year, I've been most excited about the 2012 reimagining of the early 1960s. 

Take this classic example of the shift dress. Just fitted enough to show off all the right curves, but free enough that you'll be sure to channel that '60s spirit of simple modernity.

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Sleeveless dress with low scoop back, in Black or Yellow, $129 now $99

This next dress has me seriously considering hopping the next plane down south to Georgia, mint julep in hand. Its figure-flattering shape and the fact that it's 100% cotton (you heard me) make it a summer staple. If you do get mistaken for Emma Stone in The Help, you're welcome.

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Sleeveless button-front dress, in Raspberry, Royal, and Black, $119 now $95

You might have noticed that both of the dress featured above are on s-a-l-e. Well yeah, just because the weather in Vancouver, Calgary, AND Kelowna is ridiculously out of season doesn't mean you have to be. Join me in a collective boycott of the unseasonable June blues and say YES to spring style!

 

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All price reductions effective June 6, 2012.                  

So tell me, what is your favourite fashion trend of the past (or present)? Let me know! Leave me a comment here or tweet me at @PlumClothing                                   

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Rebekah's picture

Aztec Holiday

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This summer, you might not be lucky enough to be embarking on a Roman Holiday (unless of course you are in fact Audrey Hepburn and this is 1953). But hopefully you are planning to take a summertime getaway some time in the next few months. For your travels this summer, think Aztec Holiday. 

These bold colours and prints evoke the life and spirit of the Mayan Riviera. So even if you're travelling no further than the edge of the patio this summer, you can still feel like you're in your own tropical paradise. 

There are so many reasons why this look is a great addition to your summer wardrobe (aside from it being completely gorgeous). Take this number, pictured below. It's light, airy and flows away from the body to keep you nice and cool without sacrificing style. You can wear it simply, like this, all through the day and then style it up in the evening with a waist-cinching belt (try brown leather) and some chunky heels or wedges.

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Print Dress in Purple, Orange, and Blue, $89

Now, I know that this is a bold print and I know that can be scary for some. But honestly, taking prints along when you travel is some of the best packing advice I could offer. Prints have this almost magical ability to camouflage wrinkles and stains, making them the most low-maintenance articles to wear.

If you simply can't take the leap and become a total print-cess, pair an Aztec print top with white jeans for a toned-down version of the same look. And that's all there is to it! With your travel wardrobe taken care of, all you need to worry about is enjoying your summer!

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Print top in Blue, $59

Cropped jeans in White, Black, and Ink, $120

Purse by Co-Lab, colour pictured above, $85

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Rebekah's picture
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