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Our current times are such that fashion has provided us with a multitude of trend choices which are more undulating than stagnant and fixed. Seasonally though, there are a few that rise to the top of our must have lists. You know your body, know it's strengths so let that knowledge lead the way. There are so many trends that if something doesn't grab you, there will be many other options. After all, feeling good in what you wear means you feel more powerful and strong and able to tackle your daily routine, seamlessly without agonizing about your fashion choice. Here are a few to get excited about:


These are fabulous and THEY ARE HERE, in store and online! You have got to try these. They truly look like real, fine leather but they're vegan as they say. Grab a girlfriend, go into a Plum store and try these on...they are so sexy looking!

Cream Carla coated jeans (black) $149


Two trends in one...the floral/botanical print and the bomber jacket turns a boys style into something pretty! The fact that it's floral, creates more opportunity for occasions and places to wear. Not just for the weekend with jeans. Try it with a colour coordinated poncho, great with a dress, or wide leg pants.

Be Young Desta floral bomber jacket (black/red) $109

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Ruffles and frills.  While they are super cute and feminine, they may not be for everyone, OR you merely have to find a way to wear it that it works for your body type. Head into a Plum location and Plum staff will help turn your obsession with a current trend into something you will want to wear, not just this season.

Wasabi bell sleeve mini dress (black or hunter green) $79

Cream ruffle shell top (cream) $89

Soya concept Swiss dot blouse (off white) $69



My favourite thing about colour block is, not having to worry about matching patterns; you can wear various colours either together or monochrome beneath. Again, in store staff can help you find other great coordinates.

Point Zero colour block open cardigan (wine) $86


Plaid is a really fun pattern to play with. Try it with plain white stripes, polka dots, above worn with jeans or wrap a bright red scarf at the neck. Tuck it into a skirt or jeans, or button it up and add a funky necklace.

Sneak Peak blue plaid shirt (blue/white) $79

A lot of trends seem to be set by the elite who are chauffeured around and thus can wear 5 inch heels and discard what they wore yesterday....however, we live in the real world so.... some basic advice? Teeth and good posture are always in style so remember to brush and stand up straight!

Yours in Fashion passion...

Suzanne M.

Trends, how to pick them, how to wear them and how to integrate them with your current lifestyle, can be as daunting and confusing as an annual financial report, so, don't waste your brain power. Head into a Plum location near you, and enjoy the human experience! Because online customer service reps are in a pop up window!

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what's in a name



Help Plum choose a label name for it's line of blouses and you could win $ 150 Plum Gift Certificate.

Follow this link for details on how to win.

What a great contest! Like naming a baby only without the 20+ years of worry! So much simpler. Too late for me, I've already signed up for the tot parade. However, yet another thing Plum does exceptionally well is blouses. Much like the Simone dress line, Plum has decided to put a name on it! (not a ring, that's Beyoncé). However, just as impactful. When receiving a compliment, you can proudly say 'well it's a.......' (fill in the blank)! (Like, everyone should know of this label-wink wink!).

Here are some examples of Plum's blouse designs to get your creative juices flowing:


This is so sweet. Lovely, lightweight, with reverse print collar, pocket, cuff and button front. Wear it opened with a tank or cami or buttoned up (as shown) and add a necklace of a contrasting alternate color (red perhaps), or to that end, perhaps, just a really bright red lip color. Yours to play with as black and white typically can tend to go with any other color of choice. Be still my heart!

Plum Hearts blouse $ 79 (comes also in black with white hearts).


If uncomplicated is your thing, this is for you. Something undeniably appealing about a basic white shirt. Lovely and long so, if you 'do' wish to add an accessory (such as a belt), it really lends itself to taking this on. Pretty much everyone can pull off this look (basic shirt and jeans as above). Also comes in a stunning red shade.

Plum long white rayon shirt $ 79 (white or red)


Plaid has come charging back in style! No longer just for your old Uncle Angus. This delightful blue sheer plaid has so much personality, you need not really say a word. It's just so much fun. A bright necklace at the collar can add some funk; or knot it at the waist and wear it with a maxi skirt and a jean jacket and (my fav) Doc marten's to balance out the playfulness of the plaid. So many ways to be creative with this. (Note that this print also comes in a wonderful, wrap front style).

Plum plaid blouse $ 79 (also in red plaid)


Perhaps a feminine mood? Above, allover primitive, flower print blouse with keyhole, features 3/4 sleeves. This pretty, lightweight fabric, provides for a multitude of ways to layer for the season (or other seasons).

Plum simple flower print blouse $ 75 (also in mocha with black flowers)


I realize this is not a blouse. Just included it to see if you're still paying attention. Thought so!! Wouldn't this great little handbag be a wonderful companion to the hearts blouse?

Patent lips clutch $ 39

Head into a Plum near you to check out more styles.  And remember, all of the blouses noted above, are Plum designed and made in Vancouver.

Yours in Fashion Passion..

Suzanne M.

PS, Don't forget to submit your entry for the contest


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