The lines we choose in our clothes affect our appearance--we can either harmonize them with our features or contrast them to emphasize or detract from our natural shape. Unless you want to cancel your curves, the key to line is to know that curved lines emphasize the curves you naturally possess.

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Because they create a soft drape, curved lines emphasize the roundedness of the body. For this reason, you can create curves where you might be lacking with the garments you choose. If you have narrow hips, for instance, go for a skirt with a curvy pattern and a flowing fabric to create the illusion that you’ve got shape there. Or, if you want to create harmony, choose a curvilinear blouse with a rounded neckline (as shown above) to mimic the arc of your facial features. The eye will be drawn towards your face. 

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Clothes look sleeker when they are made up of straight lines as they don’t hold the gaze as long. Straight lines cut the visual space in the direction that the lines are positioned. That’s why a top with bold horizontal lines creates width at the bust, and vertical-lined jeans create length in the leg, so place these straight lines with care on the body. Because rectilinear patterns can hold attention longer than stripes, a geometric print blouse (as shown above) can create harmony with your straight-lined facial features while still maintaining the attention on you.  

Read more about the Rules of Line and How to Wardrobe at plum.ca

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Not just reserved for household chores, distressed denim has been reclaimed. New moms rejoice! These jeans are your uniform. What was once considered sloppy, tattered and torn jeans are easy to style, easy to dress up whatever your lifestyle.

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For those marathon errand runs, layer a shirt over a tank and roll your cuffs over your converse or sandals. In your large tote, bring along an extra t-shirt for any accidental spills, but relax about your jeans because smudges just blend in!

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When you get to relish in a coffee date, half-tuck your blouse into your jeans and cuff your jeans to draw attention to your heels. Remember, the less you fret over the details, the more stylish they'll be.

How do you wear distressed denim?

Take a look at the distressed denim we have in stores and get inspired with our Pinterest boards.

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Belts and necklaces are wonder accessories. Not only do they tailor, polish, accent an outfit, but they also create focal points to draw the eye. Using them skillfully can help highlight and balance your proportions. 

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When you are adding these finishing touches to your look, adjust a long necklace so that the point of interest meets a balance point.  Not only will someone’s eye be drawn to the details, but it will also imply a vertical line on your torso and create length. On the other hand, a short necklace will keep the eye around the neckline.

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Place a belt where it makes more sense for your proportions.  For instance, if you have a long waist with shorter legs, you may want to create balance by wearing your belt at the balance point closest to your natural waistline. The belt creates a horizontal line dividing your body in two, and placing a belt higher on your body will elongate your bottom half to create more balance.  If you have a short torso, wear your belt so that it meets a balance point further down on your hip.

By understanding your body’s proportions, you can effectively create focal points where your proportions will balance. In the end, your outfit will look more harmonious.

Read more about the Rule of Proportion and How to Wardrobe on plum.ca.

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PS: Due to snow, we have extended our West 4th Warehouse Sale until Sunday, March 2nd!

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For Spring 2014, the black and white trend is bold and never boring. Not only can you incorporate your wardrobe basics, but you can build off them by adding prints and colours as the season progresses. Here are three different ways to wear this trend this spring:

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1. Go from Head to Toe

Wearing black and white from head to toe looks sharp. If you want a monochromatic look, differentiate between garments by playing with textures. Or, add one piece in the contrasting colour to create some visual interest.

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2. Add a Pop of Colour 

Whether it’s your shoes or your cardi, adding a brightly hued item will change the whole look. Not only will your outfit highlight the bright colour, but it makes the black and white combo more defined.

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3. Play with Prints 

This season, stripes and polka dots can be mixed and matched for a playful look full of personality. Whatever your comfort level, playing with prints is easy when mixing patterns in black and white.

 

We got lots of black and white styles in stores for spring.  How do you plan on wearing this trend?

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Plum West 4th's Warehouse Sale-Extended until Sunday!

Submitted by lindsay on Wed, 02/19/2014 - 11:03
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Due to snow, we are extending our West 4th Warehouse Sale until Sunday, March 2nd!

Exciting news! Plum is holding a rare 4 day warehouse sale. From Thursday until Sunday, enjoy warehouse prices at our West 4th location. Here are 4 reasons to attend:

  1. Save the hassle. Our warehouse sale is centrally located in Kitsilano on West 4th and Vine.  There is also free one hour parking below Whole Foods (Entrance on Vine). Plus, on Thursday and Friday, we have extended hours until 8pm!
  1. Buy Better. Because the sale isn’t actually in a warehouse, you can make better decisions. Private change rooms and mirrors that you won’t be competing with the crowds to decide whether those pants work for you or not.
  1. Score Big. Consolidated merchandise means better size availability and we’ve brought everything into our Kitsilano store. Arrive early for the best selection. Everything is marked down to 50-80% off the regular price!
  1. Have fun with a friend. Shopping sale events offer deep discount goodies for a limited time. What’s more fun than inviting one of your Plum loving friends and making an afternoon out of it.

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