As owner and buyer for Plum for 35 years I have learned to become disciplined in what I purchase for our customers.  Contrary to what you may imagine I cannot buy whatever I want.  Plum customers are very specific about what they want and need, so a Plum store must be balanced, consistent and beautifully merchandised.

Often I must pass up on things that I would love to purchase because it doesn’t fit into the mix.  That is where the new Plum Pieces comes in.


At the beginning of 2015 we changed our Kitsilano store and experimented with a new eclectic mix of ‘pieces’ I could not resist.  The freedom as a buyer has been fun. Some are unique pieces, or trendy pieces, or just pieces that have nothing to do with anything else except that I have ‘fallen in love’ with them.


The new Pieces store still has lots of fashion that Plum has become famous for; like our own designs and locally made labels Simone and Tobias (plus this fall we have added acapella and wink wink to the collection).   But, since I am in New York and LA several times a year to find interesting fashions for Plum, now I can kind of ‘go nuts’ for the new Pieces store!  Much of what I buy will only be in Pieces.



Store graphics by Jason Turner from Brooklyn NY

So even if you love the Plum store you are currently shopping in, you may want to check out Pieces on Fourth Avenue in Kitsilano.  You may even find just the blouse, or dress, or scarf, or sweater you could not live without!

Let us know what you think!

2290 West Fourth Avenue (at Vine)                         See us at

Katie O'Brien

Owner and Buyer   ... read the full post and reader comments

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Plum West 4th's Warehouse Sale-Extended until Sunday!



Due to snow, we are extending our West 4th Warehouse Sale until Sunday, March 2nd!

Exciting news! Plum is holding a rare 4 day warehouse sale. From Thursday until Sunday, enjoy warehouse prices at our West 4th location. Here are 4 reasons to attend:

  1. Save the hassle. Our warehouse sale is centrally located in Kitsilano on West 4th and Vine.  There is also free one hour parking below Whole Foods (Entrance on Vine). Plus, on Thursday and Friday, we have extended hours until 8pm!
  1. Buy Better. Because the sale isn’t actually in a warehouse, you can make better decisions. Private change rooms and mirrors that you won’t be competing with the crowds to decide whether those pants work for you or not.
  1. Score Big. Consolidated merchandise means better size availability and we’ve brought everything into our Kitsilano store. Arrive early for the best selection. Everything is marked down to 50-80% off the regular price!
  1. Have fun with a friend. Shopping sale events offer deep discount goodies for a limited time. What’s more fun than inviting one of your Plum loving friends and making an afternoon out of it.


   ... read the full post and reader comments

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