In Plum's Colour Series, we discussed how colour is still relevant and important for your day to day wardrobing – primarily so it matches you, but also so that things in your wardrobe go with other things! In this post and our next, we’ll be talking about how your body is relevant too, and for more than just fit.

When we’re working with our private clients at ICU, we notice that they tell us a lot about how they feel about their bodies. In our surveys to you at Plum, you shared with us that there are still certain areas that you are concerned about showing or not showing, and changes you might like to see in your own bodies.

Here’s the deal: at Plum and at ICU, we believe it’s never you, it’s always the clothes. What we mean by that is we believe your body is the perfect body to do whatever it is you’re meant to do here on the planet and the sooner you make friends with your body, the easier it is to dress with purpose. No longer are you yearning to look like someone else, no longer will you be frustrated by trying to put clothes on your body that just don’t work.

It’s our responsibility as designers to make sure there are things in our store that work with many different kinds of bodies, and that our staff really understand how to find the right fit for your unique loveliness. We’re learning about different kinds of bodies and learning how to see everyone with a beautiful perspective.

Each body is made up of different elements of design; these elements are present in any good design, from architecture to clothing. We are making sure that what we have available covers a lot of different bases so we can help you find something that works.

Here are the top five elements we look for in you and in our clothing so we can find the perfect match:

1. Scale – no, not the weight one. We look at your height and operate from the principle of congruity. That is to say, matching the scale of your body to the scale of things you put on, from the length of hemlines to the size of pockets and cuffs.
2. Proportion – we look at how your body is divided up between your upper and lower halves and see where different garments need to sit on your body to make them work well.
3. Line – bodies have a lot of great lines, just ask any artist! We love to see if your lines are curvy or straight or somewhere in between and bring you clothing that suits you.
4. Shape – let’s face it, women are not fruit. We use a geometric approach, along with line, to see what general shapes exist in your body and what kinds of shapes in the garments we bring to you will work on your unique shape.
5. Texture – we want you to feel comfortable in the clothing you choose and texture is a part of that. If you’ve got gorgeous curly hair and lovely freckles, you’ve got texture, and vice versa. If you’re wearing fabric that matches your visual texture, you’ll create harmony!

We want you to see yourself the way we see you! A unique blend of beautiful elements of design that deserves to dress with purpose.

Read part 2 here.  ... read the full post and reader comments

Whether you wear it like a neutral, like leopard, or you dress it up with details, camouflage is a fall fashion trend once again, but this time, you can find it in everything from accessories to oversized, cozy sweaters.

Wearing camo with feminine touches like red lips, flirty skirts, cinching belts and layered jewellery, makes it new again. Mix it with neutrals like denim or go all out with mustard and rust yoga jeans. New to Plum, you will discover a scaled back William Rast version in a skinny jean as well as our hooded cashmere-blend sweater. For a more timid fashionista, try an inexpensive eternity scarf!

Is this a trend for you? 

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