Feminine fit and design that endures.

Category:
Tags:
We don’t think you should buy something just because it is made in Canada. But we do think that all of us should be smarter about what we purchase.  With the huge import of cheaply made off-shore goods now available, being smarter means buying locally because it is made carefully and has less of an environmental impact when it is produced close to home.  Why would you wear fashion that is cheap and shoddily made when the objective is to look fantastic?  We believe that if you choose better you will feel better about what you wear.
  
We thought it would be informative to show you how Simone dresses are made so you can judge their value for yourself. 
 
The designer (that's me!) hand draws a sketch that is translated into a flat design. 

Image

Then the design is turned into a full size pattern.  That pattern is digitized, graded, and plotted.

Image

  

The information and fabric is turned over to the local factories.

Image

 

A sample is sewn and fitted on a live fit-model trained to give feed back on how the garment ‘feels’ and often a second sample is made as in the case of the dress in our email.  

 Image

 

After the final small detailed but important adjustments are made the manufacturing is done in local factories by skilled sewers. 

Finally, it goes to our stores where experienced staff will help customers find the perfect garment - for some customers, it will be this Simone Sheath Dress with Zipper Detail ($115) that has just arrived at Plum stores this week.
 
Image
 

In 2008, Johanna Ward of Shaw TV's The Express visited Plum and produced this video of our design and manufacturing process.  You can watch this video here.

Image

 

In the comments to this post we would love to know the things you think about when you make a clothing purchase.

See more dresses at Plum.
 
Claudia's picture

life as a buyer: jewellery obsessed

Category:
Tags:

Image

One of my favourite things about my job is buying the jewellery for Plum.  Recently I had the opportunity to go to a huge trade show with jewellery from all over the world . It is so much fun to see all the different styles  from many different countries, there truly was something for everyone!

 In the last couple of weeks we got in some fabulous semi precious jewels from places like Thailand, India, and Nepal. Everyone in the design department was going crazy when it arrived! It has that great  tribal feel for the bohemian in us. We also recently got in some great little charms in burnished brass for those of us that sometimes like something a bit daintier.

 I have a ton of fashion jewellery that I've collected over the years.  My mom gave me a great tip on how to organize jewellery that is simple and inexpensive. She cut the lids off the egg cartons and sorted her jewels by colour and then stacked them.  What a great way to keep your special pieces sorted!

Image

Check out our ever changing jewellery, I think you will have as much fun as I do… well almost.

   ... read the full post and reader comments

 
Katie's picture

thinking of warmer days...

Category:
Tags:
alicia's picture

The 4 Hottest Denim Styles at Plum

My goal when buying denim for Plum is to get the premium denim look for under $110!

Image

Arguably the most comfortable jeans you will ever own, everyone seems to LOVE their yoga jeans!  Each yoga jean design is created with a unique 5 way stretch and is made in Montreal.  This season we chose a skinny indigo clean wash with ankle zipper that seems to suit every body type.  The highrise slim overdyed black yoga jean is a reigning favourite at Plum, so we've brought them back for spring!

Image

Mavi is pretty much the most unpretentious premium denim for under $98!  The Molly style has been such a huge success that they've made them in bootcuts, skinnies, slims, and crops.  It's a style that is cut higher in the back and curves nicely to a medium rise in the front.  You could say that they have you covered!
My pick for you this spring is the Keira.  It's a cropped skinny in a great soft washed denim.

 

From April 28th until May 10th, $5 from every pair of denim purchased at Plum will go to Breast Cancer Research.  Details here.

   ... read the full post and reader comments

 
Katie's picture

Image

"In May 1997, the CURE Foundation inaugurated NATIONAL DENIM DAY, its main fundraiser. This event is held annually on the Tuesday following Mother's Day. Businesses, organizations and institutions across Canada are encouraged to allow employees, members and/or students to wear denim and receive CURE’s ‘pink flower’ ribbon in exchange for a suggested $5 donation.

According to statistics from the Canadian Cancer Society, 23,200 new cases of breast cancer in women and 180 new cases in men were diagnosed in 2010. Of these, 5,350 proved to be fatal.

Wearing jeans has never been so important!"

 

From April 28th until May 10th, 2011, Plum will contribute $5 to the Cure Foundation for every pair of jeans we sell.  Get involved and don't forget to wear your denim on May 10th!

   ... read the full post and reader comments

 
alicia's picture
Syndicate content