A Thousand "Made in Canada" Survey Responses!

Last month we surveyed our customers about Canadian made apparel and below is what we received from over a thousand entries.  It is important to Plum to know this because more than half of our clothing is sewn locally in Canada and it is very difficult for us to accomplish.
It seems important to our customers that they are able to purchase clothing made close to home.  
Here are a few of the summarized results:

Which statement best describes how you feel about Canadian produced clothing?



I honestly never check to see where my clothing is made.


I seldom find Canadian made clothing, so I never think about it.  


I often look for Canadian made clothing to purchase.




Which statement best describes how you think about the value of Canadian made?



I want to buy Canadian made clothing because I think it is better quality.


I want to buy Canadian made clothing if the price is the same as foreign made.


I want to purchase Canadian made clothing because I know that what I pay stays in Canada.  


What does “Made in Canada” clothing mean to you? 



The clothing is sewn in Canada.


The entire garment is made in Canada; fabric is made in Canada, notions are made in Canada, and sewing is done in Canada.  


Note: There are very few fabric mills left in Canada and practically no buttons, zippers or other notions manufactured in Canada making it next to impossible to have a garment completely made here.  However, designing, pattern making, grading, cutting and sewing can all be done locally.  It is our opinion that “Made in Canada” should mean “sewn in Canada” since the alternative would be nearly impossible. 
Thank you to everyone who participated in our survey! Congratulations to our draw winner, Ana!
Ed's picture

Plum's Taking Notes


We did 3 surveys this past spring on all facets of shopping, styling and how you select the clothes you wear, and we learned so much about you! Thank you to those who filled out the survey; you were generous with your ideas and we’ve taken notes!

We liked how many of you thought a sales associate should act as your personal shopper: knowledgeable about products and skilled to wardrobe you if you request. They should be ready with options for how to wear garments and accessories that work with the look should you ask for help, but you don’t want them to hover over you while you browse. 


Many of you also claimed you wanted honest, insightful opinions about what works for you when asked and you appreciate genuine interactions with us, not some silly sales pitches or phony smiles that you can totally see through.

When I said we’ve been taking notes, I wasn’t kidding. We have some exciting new developments at Plum as we continue to strive to put the right clothing on the right women, so stay tuned for upcoming posts!

We've got one last short survey for you and you could win a $150 gift certificate! Click here to enter.


   ... read the full post and reader comments

lindsay's picture

We wanted to have a little fun with a survey since our customers love to tell us about themselves and love a chance to win a pair of Yoga Jeans. BTW: if your first name is Alicia and you live in Calgary you might have won a pair of Yoga Jeans - you probably know by now.

Everyone knows Yoga is popular but it might be surprising that 37% of Plum customers do Yoga on a regular basis!  26% meditate as well.  Calgary women are more likely to volunteer and Vancouver women are more likely to put new soles on their shoes rather than throw them out!  It may not be surprising to our customers but Kelowna has twice as many vegetarians as Calgary.
But maybe all you Yoga practitioners can help someone who isn't quite there yet?  24% of our customers intend on doing Yoga but just have not managed to start yet.  
Why not post a few words of encouragement on why Yoga is so important for you ... who knows ... it might be enough to get them started!
Here are the results from our survey questions:
Image Admin's picture

First off, we at Plum were overwhelmed by the response to our Casual Friday survey.  Over 2,500 customers responded so far, therefore we can confidently state some preliminary results.

Not surprisingly, 92% of you say that people are dressing more casual today then ever before. We received hundreds of opinions about why this may be a good or bad thing, but it is clear that the workplace has generally become more casual.

We were surprised to see how many respondents have Casual Friday; a full 50%.  But not everyone likes it because there are hundreds of examples of how it has become ‘slovenly Friday’ for many employees. 

It seems that since most of the week has become casual anyway, Friday has now drifted into a situation where as one customer put it, “…the jeans you wore for washing the dog that are faded and ripped, with the matching vintage Duran Duran tee-shirt with mustard stains from too many hotdogs makes one look like a slob, not casual.”

With all the examples of wearing faded jeans, yoga wear, and sweatpants in a Friday ‘free for all’ the most surprising result was that more employers are not strict with the guidelines! Less than 8% of employers who have Casual Fridays have a strict policy. Almost 60% have minimal guidelines, and 30% have absolutely no guidelines at all!

We will let you know more results in a couple of weeks so watch for my posts.


Now for some fun... Casual Friday gone wrong at The Office


  ... read the full post and reader comments

Ed's picture
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