Last month we surveyed our customers about Canadian made apparel and below is what we received from over a thousand entries. It is important to Plum to know this because more than half of our clothing is sewn locally in Canada and it is very difficult for us to accomplish.
It seems important to our customers that they are able to purchase clothing made close to home.
Here are a few of the summarized results:
Which statement best describes how you feel about Canadian produced clothing?
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Answer
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Percent
|
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I honestly never check to see where my clothing is made.
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5.87%
|
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I seldom find Canadian made clothing, so I never think about it.
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28.56%
|
|
I often look for Canadian made clothing to purchase.
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65.58%
|
Which statement best describes how you think about the value of Canadian made?
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Answer
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Percent
|
|
I want to buy Canadian made clothing because I think it is better quality.
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27.43%
|
|
I want to buy Canadian made clothing if the price is the same as foreign made.
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12.03%
|
|
I want to purchase Canadian made clothing because I know that what I pay stays in Canada.
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60.54%
|
What does “Made in Canada” clothing mean to you?
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Answer
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Percent
|
|
The clothing is sewn in Canada.
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54.01%
|
|
The entire garment is made in Canada; fabric is made in Canada, notions are made in Canada, and sewing is done in Canada.
|
45.99%
|
Note: There are very few fabric mills left in Canada and practically no buttons, zippers or other notions manufactured in Canada making it next to impossible to have a garment completely made here. However, designing, pattern making, grading, cutting and sewing can all be done locally. It is our opinion that “Made in Canada” should mean “sewn in Canada” since the alternative would be nearly impossible.
Thank you to everyone who participated in our survey! Congratulations to our draw winner, Ana!
