My extensive wardrobe of navy blue, deep green and beige has long since been passed on; when my attempts to 'fit in' faded away. There was not enough coffee in the world, to energize those efforts. However, I don't wish to compel my children to feign having never met me, thus, I keep the eccentricity to a minimum. Plum's new Mavi Julliette smoke camo jeans are just the best of stand out, and blend in, combined. Providing the best contouring fit, married with a very common, very now, outstanding pattern. Interesting oxymoron!
I waited patiently for these to arrive and when they did, they did not disappoint. I love Camouflage and I find the smoke grey tones go with far more colours than the standard military green. Designed with an abundance of comfort as well, four pockets and two deep cargo pockets, they are destined to be the pant of the season. Unlikely to be appropriate for courtroom proceedings, otherwise, they will definitely be the most often chosen pair.

From the middle ages until such time as Coco Chanel was inspired by seamen's garb in the early 20th century, stripes were seen as a diabolical pattern. Currently I'd say stripes conjure up an image of brightness and happiness. Despite the rigidness, I find stripes far easier to work with other patterns and colours than one would think.

ICHI long sleeve stripe t shirt (brick red) $49


These crop cuffed pants in camel colour, are yet another convivial hue that helps usher in the spring feeling. Always good to have a few neutral tones that take little or no thought to co-ordinate.

Jag Juliette pant (baby camel or nautical navy) $89


This cobalt blue, waterfall front vest is a must for the redheads. A deep and intense colour, this jewel tone, tends to go very well with yellow, red and even turquoise. Try it belted to add extra style freshness, a pair of black skinnies and a pair of multi tone heels to add to the drama.

M sleeveless vest (cobalt or white) $75


The moto jacket has risen to the top of the trends in the last few years. Ichi has given it a cool, yet sophisticated twist with it's linen/cotton composition. A really nice possible change up for the corporate setting.

ICHI linen blend jacket moto style (straw) $119

ICHI linen blend skirt (staw) $79

Fitting in, likely means you are at home in an environment that is most like you. Blending in, can mean you've adapted to the environment. But if you step out of those and feel more comfortable being different, then you are at home! And home is not a place, it's a feeling!

Yours in Fashion passion...

Suzanne M.

A couple of shout outs...one to the staff at Plum's Granville location. I stepped in for a mere 10 minutes on the weekend, with two kids in tow and was utterly impressed by the service once again! Thank you! And on this, World Downs Syndrome day to someone very close to me who regularly teaches me, different is who we all are!

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How dare I talk about pink. After all, it's like Donald Trump giving a Ted Talk on staff retention. Ok...not quite, because, I respect pink, I dress my children in it, I smile when I see pink flowers, and I would not buy and then get rid of pink. In any case, it's one of the most popular of spring colours. And let's not forget just how many romantic walks take place during a Rayleigh scattering (aka: pink sunset). Pink is...well, a happy colour that generally elicits good feelings. And apparently there is a millennial pink. So, let's explore the colour of now:


This is just 'the' sweetest combination...pink, with crochet lace and paired with denim. Pink truly seems to be at it's best with the ruggedness of denim. They bring out the best in each other.

Cream lace blouse (chalk or sea pink) $79


I think this open front jacket is just a brilliant take on the blazer with the added frill edging. If you're a little too timid to go too feminine, again, as above, wear with jeans and find a fun, graphic or band t to pair it with to offset the girliness.

Cream cardigan jacket (midnight or sea pink) $99


Or...maybe just a light whisper of pink perhaps? Great blouse, fresh and light; love it paired with the pencil skirt but would clearly work well with ankle length jeans or trousers. Liven it up with a pendant or three and your favourite jacket.

Ichi long sleeve blouse (rose dust) $69

Ichi houndstooth skirt (black) $69


Utilitarian + pink = pretty functional. A sweet, simple cut that's sure to appeal to most, with a carefree print which to me resembles pussy willows blowing in the wind.

Ichi dress (dark grey, military olive, navy or old rose) $65

Imagine a world where crows, piano keys or dulse (it's an east coast thing), were pink....hmmm...maybe not! Because really,  there's a good reason why pink is the colour typically associated with anti bullying and fighting breast cancer. Because despite it being a light hearted version of it's angry, edgy, cousin red, the power of pink is in it's softness. Because kindness rules!

Suzanne M.

"You can't move mountains by whispering at them" ~ PINK (who says they need to be moved, they're fine where they are) ;)

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  • until Oct.31
  • min. purchase $95

Change is inevitable.  Fashion, by its very definition, is about change.  The industry has evolved dramatically and the biggest change is the number of choices women now have.  Almost anything is available on line however the choices of what to wear has become daunting.  I sympathize with women who are confused about what is on trend and what looks and feels right when they go looking for something new and wonderful to wear. 

At Plum we see this change as positive because as a buyer I now have more choice for our customers then I have ever had.  My many years of experience has taught me how to sort through this abundance to find the best suppliers, the best prices and the best quality and designs for our customers, who I feel like I know intimately. 

More than ever I am sourcing the best Canadian, American and European fashion that meets our company's very strict criteria for quality and price.  There are more styles in our stores now but fewer of each style so they tend to sell our faster (hint: if you love something you better get it because it won't be in the store long).  

If you would like to give me feedback about changes you see then send emails to info@plum.ca and I will be sure to read them.

Kate O'Brien - Buyer and co-owner of Plum

Below are some examples of new items and lines that are in the stores now.
b.young - Danmark -

b.young - Danish designed - Oasa Cardigan Geometric Pattern - $109

b.young - Danish designed  - embroidered jacket

b.young - Desta Floral Bomber Jacket  $109


b.young - Danmark - embroidered jacket

B YOUNG - Nela Cardigan $ 98

ICHI - blouse

ICHI - lace blouse $69


ICHI - Aggie Shirt Tuxedo Style - $59


These are just a few items from an extensive line of clothing from Denmark.  Plum has more styles in our stores then we have ever had, plus dozens of sweater designs from our American suppliers.  As always we have a hand selected number of excellent jean styles from Mavi and Yoga Jeans in Quebec.


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DO blondes have more fun? Some famous historic blondes...Marilyn Monroe, Goldie Hawn, Deborah Harry (Blondie), Donald Trump, Tweetie bird (ok maybe that's yellow), they all seem to emit an image of 'fun'(most of them). But fun in life, is not about the colour of your hair, more the choices you make. It also doesn't mean you're prettier, it just means your hair has less pigment. Hmm...yet another case of less is more it seems! Therefore, my sideways segway into Plum's fabulous new Danish brands that are just so hot! Here's just a taste of what's in store:


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What is better than traveling into the past....not traveling into the past and yet still having the fun vibe! I think this dress transmits with it's wide bell sleeves, unstructured fit, with bust darts that create some definition and fine drapey fabric. My extremely fashionable coworker suggested ankle boots, a hat and an armful of bangles. Groovy!

Soya Concept ruffle sleeve back zip dress (petrol) $89


A four pocket design with the look of skinny trousers but the feel of leggings, these fabulous, must-have, multiple-purchase pants, will be a common go-to co-ordinate. Once I tried these on, I really did not want to take them off! Very skinny stretchy leg and nice comfy high waist band.

Be Young Liv Dixi pant (black) $55


The beauty of colour block is, the multitude of hue's, yet one needn't contain oneself to solids or more straight lines. Feel free to experiment with other patterns such as, a bold basic floral, polka dotted scarf or embroidered or embellished booties.

The moment I laid eyes on this stunning coat, I fell deeply in love. A substantially thick fabric with an extremely eye catching tiger print. I've never been overly fond of animal print, until I saw this...and all I could say was MEOW!

So in conclusion, if hair colour had anything at all to do with how much 'fun' we have in life, peroxide would be in scarce supply. Rather, 'fun' and joy are in the eye of the beholder. After all, if you want the answer to what is fun, talk to a toddler playing with a cardboard box. Pretty sure you don't even need to change your hair colour.
Yours in Fashion passion...
Suzanne M.
"Laugh until you leak, it makes it funnier" ~Anonymous
Introduce yourself to some new brands, head into a Plum location near you, or check out the webstore
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