• until Oct.31
  • min. purchase $95

Change is inevitable.  Fashion, by its very definition, is about change.  The industry has evolved dramatically and the biggest change is the number of choices women now have.  Almost anything is available on line however the choices of what to wear has become daunting.  I sympathize with women who are confused about what is on trend and what looks and feels right when they go looking for something new and wonderful to wear. 

At Plum we see this change as positive because as a buyer I now have more choice for our customers then I have ever had.  My many years of experience has taught me how to sort through this abundance to find the best suppliers, the best prices and the best quality and designs for our customers, who I feel like I know intimately. 

More than ever I am sourcing the best Canadian, American and European fashion that meets our company's very strict criteria for quality and price.  There are more styles in our stores now but fewer of each style so they tend to sell our faster (hint: if you love something you better get it because it won't be in the store long).  

If you would like to give me feedback about changes you see then send emails to info@plum.ca and I will be sure to read them.

Kate O'Brien - Buyer and co-owner of Plum

Below are some examples of new items and lines that are in the stores now.
b.young - Danmark -

b.young - Danish designed - Oasa Cardigan Geometric Pattern - $109

b.young - Danish designed  - embroidered jacket

b.young - Desta Floral Bomber Jacket  $109


b.young - Danmark - embroidered jacket

B YOUNG - Nela Cardigan $ 98

ICHI - blouse

ICHI - lace blouse $69


ICHI - Aggie Shirt Tuxedo Style - $59


These are just a few items from an extensive line of clothing from Denmark.  Plum has more styles in our stores then we have ever had, plus dozens of sweater designs from our American suppliers.  As always we have a hand selected number of excellent jean styles from Mavi and Yoga Jeans in Quebec.


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Katie's picture

DO blondes have more fun? Some famous historic blondes...Marilyn Monroe, Goldie Hawn, Deborah Harry (Blondie), Donald Trump, Tweetie bird (ok maybe that's yellow), they all seem to emit an image of 'fun'(most of them). But fun in life, is not about the colour of your hair, more the choices you make. It also doesn't mean you're prettier, it just means your hair has less pigment. Hmm...yet another case of less is more it seems! Therefore, my sideways segway into Plum's fabulous new Danish brands that are just so hot! Here's just a taste of what's in store:


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What is better than traveling into the past....not traveling into the past and yet still having the fun vibe! I think this dress transmits with it's wide bell sleeves, unstructured fit, with bust darts that create some definition and fine drapey fabric. My extremely fashionable coworker suggested ankle boots, a hat and an armful of bangles. Groovy!

Soya Concept ruffle sleeve back zip dress (petrol) $89


A four pocket design with the look of skinny trousers but the feel of leggings, these fabulous, must-have, multiple-purchase pants, will be a common go-to co-ordinate. Once I tried these on, I really did not want to take them off! Very skinny stretchy leg and nice comfy high waist band.

Be Young Liv Dixi pant (black) $55


The beauty of colour block is, the multitude of hue's, yet one needn't contain oneself to solids or more straight lines. Feel free to experiment with other patterns such as, a bold basic floral, polka dotted scarf or embroidered or embellished booties.

The moment I laid eyes on this stunning coat, I fell deeply in love. A substantially thick fabric with an extremely eye catching tiger print. I've never been overly fond of animal print, until I saw this...and all I could say was MEOW!

So in conclusion, if hair colour had anything at all to do with how much 'fun' we have in life, peroxide would be in scarce supply. Rather, 'fun' and joy are in the eye of the beholder. After all, if you want the answer to what is fun, talk to a toddler playing with a cardboard box. Pretty sure you don't even need to change your hair colour.
Yours in Fashion passion...
Suzanne M.
"Laugh until you leak, it makes it funnier" ~Anonymous
Introduce yourself to some new brands, head into a Plum location near you, or check out the webstore
Suzanne's picture
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