Yoga Jeans

We wanted to have a little fun with a survey since our customers love to tell us about themselves and love a chance to win a pair of Yoga Jeans. BTW: if your first name is Alicia and you live in Calgary you might have won a pair of Yoga Jeans - you probably know by now.

Everyone knows Yoga is popular but it might be surprising that 37% of Plum customers do Yoga on a regular basis!  26% meditate as well.  Calgary women are more likely to volunteer and Vancouver women are more likely to put new soles on their shoes rather than throw them out!  It may not be surprising to our customers but Kelowna has twice as many vegetarians as Calgary.
But maybe all you Yoga practitioners can help someone who isn't quite there yet?  24% of our customers intend on doing Yoga but just have not managed to start yet.  
Why not post a few words of encouragement on why Yoga is so important for you ... who knows ... it might be enough to get them started!
Here are the results from our survey questions:
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Yoga Jeans at Plum



Yoga Jeans This Spring at Plum

Every season, we select our jeans to include the best styles and washes from Second. This Spring, we responded to what our customers loved best!  Here are some of our best-selling styles. 



Highrise Straight Yoga Jeans in Caramel $120




Highrise Bootcut Yoga Jeans in Indigo Rinse $110





Highrise Skinny Yoga Jeans in Indigo Rinse $110






Highrise Skinny Yoga Jean with Zipper Ankle in Indigo Rinse $120




Highrise Skinny Yoga Jean in Black $110


Did you remember to enter our survey-draw for a pair of yoga jeans? If not, do that on

If you win, which yoga jeans would you get?  ... read the full post and reader comments

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The 4 Hottest Denim Styles at Plum

My goal when buying denim for Plum is to get the premium denim look for under $110!


Arguably the most comfortable jeans you will ever own, everyone seems to LOVE their yoga jeans!  Each yoga jean design is created with a unique 5 way stretch and is made in Montreal.  This season we chose a skinny indigo clean wash with ankle zipper that seems to suit every body type.  The highrise slim overdyed black yoga jean is a reigning favourite at Plum, so we've brought them back for spring!


Mavi is pretty much the most unpretentious premium denim for under $98!  The Molly style has been such a huge success that they've made them in bootcuts, skinnies, slims, and crops.  It's a style that is cut higher in the back and curves nicely to a medium rise in the front.  You could say that they have you covered!
My pick for you this spring is the Keira.  It's a cropped skinny in a great soft washed denim.


From April 28th until May 10th, $5 from every pair of denim purchased at Plum will go to Breast Cancer Research.  Details here.

   ... read the full post and reader comments

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