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It doesn’t take a style guru to know that you feel the most fashionable and put-together in a well-fitting garment. I spoke with Plum designer Claudia Agusti about fitting dresses for every woman. The focus is of course on accentuating a woman’s best features. For Claudia, the neckline and the waistline are key.

One of the most exciting formal dresses for Spring 2012 is this classic LBD (available in a dreamy cream colour as well). You can take this number from work, to a wedding, on a date, and back again. The natural waistline falls at the smallest part of a woman’s figure. This slims the body and gives the illusion of an hourglass figure, if you need a little help faking it like most of us do!

This ultra-feminine neckline shows off another great ladylike feature, the décolletage. It also makes a great backdrop for any kind of necklace you want to showcase.

                                            Sheath Dress with Bust Detail in Black and Cream, $129

If you're looking for a colour with a little more pop, try this one on for size. It has similar design features as the dress pictured above and a to-die-for peekaboo back. It's still appropriate for any formal event, and the eye-catching print is fun and feminine.

                                        Dress with Peekaboo Back in Green, Pink, Purple, and Red, $120

When you look great, you feel great! That’s why Plum invests so much time and care into each Simone dress it produces. Check out this video from Shaw TV and watch the design and production process from start to finish.

                       Think of your favourite Simone dress. What is your favourite feature of it?

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Fantastic holiday looks are in Plum stores now.  If you are hosting guests, or if you're the life of the party, there's a holiday look at Plum for you.

What are your plans for the holidays?

Kensie Sequined Dress. $88

Arriving in Plum stores soon: Plum Short Sleeve Blouse in Beige/Black. $72

Simone Sleeveless Dress in Blue and Purple. $120

Simone 3/4 Mock Wrap Dress in Red and Charcoal.  $115
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This March 3rd the Dress for Success annual fundraising gala will take place at the classy Vancouver club.  Suitably dubbed an event for change, IMPACT will be a fun, fashion-friendly event that also benefits the community.

Plum has long been a supporter of this amazing organization that first helps disadvantaged women gain employment, along with confidence, through finding suitable clothing, accessories, and even make-up and hair styling for their job-search.   What many people aren’t aware of is how much support is offered to the participants after their work-friendly wardrobe is found. Through mentorship, networking opportunities, skills-training workshops and use of computers and supplies at their career centres, Dress for Success helps women become self-supporting and economically independent for themselves and their families.  Such involved charitable work in our community is not possible without the support of countless volunteers and sponsors, and amazing donors and attendees at events like IMPACT.