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DON'T FORGET: FREE SHIPPING UNTIL FEB. 19 (min. $50 purchase)

In light of Valentine's day, thought I'd pay a little attention to daytime to date time, outfits. With so little time these days, despite all our modern conveniences...who has time to go home and change an entire outfit after work? Typically we might be gone for a full 15 hours in a day, if we go from work to fun evening activity... no one wants to lug around an entire other ensemble! With a little tweaking, a simple change can have you ready for night time twerking! ;)

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I would say this is definitive professional dress.  Perfect for any office scenario. But if you're heading out later to a movie or pub with friends, this might seem a bit stiff.  Possibly add a fun necklace, change into knee high boots and change into a jean jacket. Or instead of a necklace, maybe a scarf. Or with the embroidered option, nothing else is needed.

Simone A-line dress with pockets (black, coral or royal) $129

Mavi Samantha $118

Mavi Alicia embroidered $148

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It feels as though there is still plenty of winter left to wear a turtleneck. Especially a nice, lightweight, well fitting one. You can still add some personality to it for the after work activity like a great pendant, a statement necklace or simply bright pink or red lipstick. A simple change of footwear and/or some bold earrings, takes things from I mean business to easy/casual.

Soya Concept stripe knit top (black/white) $49

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Blouses and shirts should not be discounted. They've become fairly common place in the office world, but that doesn't mean they can't go out to play. This, sweet print, on it's own shows your fun side. Wear it buttoned up and add a string of pearls or open the neckline and your fav. necklace collection. Add a cardigan and a light hearted night event is set.

acapella elbow sleeve blouse (ivory with black print or black with ivory print) $79

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Conversely, there is absolutely no reason this stunning work of beading and embroidery, cannot be worn to work, perfect under a suit and then clearly wonderful for night time...Looks great with jeans, perhaps you're allowed them at work...if not, simply change your shoes to something a bit more funky! Ready to go!

Verty short sleeve beaded top (black) $89

Given that there are 24 hours in a day, and 8 of them are spent sleeping, that leaves only 16...driving across town to change outfits is not usually part of this equation. And in the words of Donna Brazile (DNC Chair) 'If you don't value your time, no one else will'.

Yours in Fashion passion...

Suzanne M.

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5 DAY (starts Thursday to Monday) SPECIAL PROMOTION. Take an extra 40% off the lowest price (fall & winter), exclusions apply*

You know what they say, it's not over until the snow tires come off. Well, that's what I say. And While we anxiously await the end of snowmagedden, let's discuss the pros and cons of shopping online versus in person. We all know shopping online is 24/7 but what about in person? First of all Plum staff are extremely knowledgeable; they know the trends, they know the stock and if you let them get to know you a bit, they can bring it all together. In person, you get to try it on first, get an expert opinion and maybe some different suggestions; make the most of your purchase. Shopping in store...all but one of Plum's store locations contain play areas for kids. I think I just tipped the advantage to in store shopping ;)

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Never mind the snow...Valentine's day is just around the corner...wear your heart on your chest....A subtle but simple way to show you're all heart!

CM long sleeve heart sweater (oatmeal) $79 (in stores and online)

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This is a trend that shows no signs of disappearing any time soon. Incorporating the boho look with needlepoint (a close cousin to embroidery), a fabulous neckline, long sleeves, it eases into spring perfectly.

BLVD embroidered blouse (ivory) $79 (instores and online)

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Here is a wonderful, day to date idea. From the front, makes for a great office piece, yet still adding a bit of change from the ordinary with the vertical stripes...then the back view notes some exquisite lace detailing. Making the back view just as compelling as the front.

Point Zero stripe/lace back shell (white) $64 (instore and online)

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Standard office wear can at times feel a bit stale and lacking the creative edge. Not this! I've spotted several coworkers wearing this wonderful dress and it's just absolutely adorable on, yet, professional, comfortable and a bit edgy. Basically displays the wearer as someone who 'thinks outside the box'.

Simone (black/ecru or ecru/navy) $139

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Just when I think I have enough jean jackets, cropped, long, distressed...then come the collarless and the embroidered jackets. The collarless jacket employs all the standard features of the usual denim jacket with a bit more of a feminine flair, a hidden hook and eye closure, just enough stretch AND pockets! Made for a woman, never mind the boys! And the embroidered trend looks great on the jean jacket.

Point Zero collarless jacket (denim or white) $90

Mavi Alecia embroidered jean jacket (deep rinse) $148

There are just times where getting out of the house is not on the agenda, thus online shopping was invented. On the other hand, there are times where it feels like if you don't get out of the house, you'll start talking to yourself...only time to worry is when you start answering back.

If you'd like to talk to someone other  than yourself, find a Plum location near you, if you're not compelled to venture out...look for a promotion for 'free shipping' coming soon!

YOURS in fashion passion...

Suzanne M.

*Additional 40% off applied at the till; Fall and winter items already reduced 50-70% off.

*Excludes jeans

*Excludes Jewellery

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