I wish I could say I loved filling out surveys but I don’t. I do them anyway because I believe the information could be important to improving a service or a product.
If I am being asked for personal information I often wonder how it is going to be used and who has access to that information.
As one of the owners of Plum I know how important good information can be to making good business decisions. Good decisions can result in better service or a better product for our customers. We often do surveys but we never connect the information that we get to the customer. The survey we are asking you to fill out today is an exception and this is why.
We are very careful to produce only what we can sell but for sizes it is often very difficult to estimate the number of units in each size. It can vary from store to store and from style to style so getting reliable information about the sizes of our customers connected to what they purchase can mean we can be very accurate. That means less waste and lower costs. Since we produce locally that is extremely important to our competitiveness.
So when we ask for your size it is not because we want to know ‘your’ size but because we want to count the number of customers in each size category, by store location and by age. That is powerful information and simply means we are more likely to have ‘your’ size when you go shopping with us.
To complete this survey (and enter the draw for a Gift Card), please click here. We do not share, sell, give or in any way permit the use of this information by any entity other than Plum to create and market clothing.
While we're on the topic of sizes, did you know that if we don't have your size at a Plum store, we will often be able to find it at another store and have it brought in for you?
Katie O’Brien
Co-owner Plum Clothing Ltd.
